Luke+Iseman

=Luke Iseman (.com)= toc

2012 Kickstarter Project: Black Revolution
=Kickstarter Lessons= media type="custom" key="24250416"
 * Find a hook that appeals to the constituency (backers) you want to attract
 * Keep the funding goal manageable (bite sizes, think incrementally and in terms of milestones)
 * Mindfully structure rewards for different pledge levels (more on this later; I'm studying what works and doesn't at the moment)
 * Make a professional video