MGT+387+Spring+2016

[|Course schedule listing from MyBama] Time: 12:30p-1:45P, Tuesdays and Thursdays Where: 215 Bidgood Date Range: Jan 13, 2016 - Apr 29, 2016 toc = Course syllabus = =Crimson Safari= Write better walkthroughs with the 3x3 method =Lectures=
 * Creating, Recognizing, Evaluating and Pitching Opportunities - MGT 387 001 **

January 14
Read: The syllabus, the syllabus, the syllabus......... View: __MGT 387 Student Goals for the course__ (aggregated with comments and annotations)
 * After class video viewing and **homework ** - The future that should be here now **

January 19
=media type="custom" key="28241761"= "Why worry about doing something you love? That's a bunch of baloney. Figure out what the opportunity is. Find a thing, get good at it, learn to love it later." - Mike Rowe Also read: Mike Rowe Talks about a Pencil, excerpted from Riklan Resources
 * In class**
 * Review The Future that Should Be Here Now submittals
 * Entrepreneurs and Opportunities because we need a common language for our major terms and prescriptions

January 21
In-class exercise: Real Escape Game SIDEBAR: America's Best Days May Be Behind It (NYTimes.com, 1/19/16)
 * Read before class: How to get startup ideas (PaulGraham.com)
 * How to get startup ideas presentation

**Take Quiz 1 by 11:59:59 pm on Friday**. Your quiz will cover material presented in "Entrepreneurs and Opportunities" and "How to get startup ideas" You will receive Quiz 1 by email early Thursday afternoon. Update: You should have received Quiz 1 from me at 2:50pm 1/21.

Creativity
//** “Courage is only the accumulation of small steps.” **// - György Konrád

January 26
Student Feedback on "Four Constructs" exercise from Jan 21. The military conducts after-action reports; athletes watch tape to evaluate their performances. I need your feedback to help me improve. Presentation Slides: Creativity Twenty-Two Creativity Techniques "Let's find a problem...and Lotus Blossom Technique it" (said nearly nobody in history)

Related: The 68-95-99.7 rule //**After class:**// Read
 * Histogram - Uses for a Brick for MGT 387 Spring 2016**
 * The Engineer of the Original Apple Mouse Talks About His Remarkable Career (Wired.com, 8/2014)
 * Tactics to Spark Creativity (WSJ.com, 4/2013; original article available at WSJ.com)
 * A Crash Course in Creative Breakthroughs (Fastcompany.com,

January 28
View before class: A crash course in creativity media type="youtube" key="gyM6rx69iqg" width="560" height="315"

and Tactics to Spark Creativity (video accompaniment to WSJ article posted above) media type="custom" key="28220265" Sir Ken Robinson on TED: Do schools kill creativity? media type="custom" key="28355353" Related to this Video: Check out this map of Ken Robinson's popular TED Talk on Mindmeister.com
 * Take Quiz 2 by 11:59:59 pm on Friday **.

February 2
media type="vimeo" key="106505300" height="281" width="500" and read Empathy on the Edge media type="custom" key="28241579" //**I will send out some questions about the presentation and videos later on February 2**//
 * Out of Class "Lecture"**
 * Watch this video on Human-Centered Design**
 * and view this slide presentation**
 * FINALLY, watch this video by Sarah Stein Greenberg, executive director of the Stanford D School**
 * Venture Capitalists Look to the Future at the Upfront Summit in Hollywood **

February 4
<span style="font-family: Arial,Helvetica,sans-serif;">Here's a video companion to empathic thinking... <span style="font-family: Arial,Helvetica,sans-serif;">media type="youtube" key="OQZmrdwK7YM" height="360" width="640"
 * <span style="font-family: Arial,Helvetica,sans-serif;">Opener: Nike+Accelerator Retrospective **
 * <span style="font-family: Arial,Helvetica,sans-serif;">Take Quiz 3 by 11:59:59 pm on Friday **<span style="font-family: Arial,Helvetica,sans-serif;">.

February 9
Sidebar: Jessica Livingston Talks Female Founders, Business Cycles, and Her Favorite Event of the Year (TechCrunch.com, 2/8/16)
 * Phenomena topic: ** The Gig Economy
 * Presentation slides**: SCAMMPERR Power
 * In-class exercise**: Thinkpak cards and the $9 bike; //** break into SIX teams; take some markers, a piece of poster board, and SEVEN Thinkpak cards per team **//

February 11
Sidebar: Foot In Mouth: 17 Quotes From Big Corporate Execs Who Laughed Off Disruption When It Hit YOUR FEEDBACK on the Thinkpak and $9 cardboard bike exercise More THINKPAK slides! Week Postscript #1 How to change someone's mind, according to science (Washington Post, 2/11/2016)

Meanwhile, here's your video for the SCAMMPERR card work we've done this week: media type="youtube" key="yFYa5leNMpY" width="420" height="315"

February 16
View: Steven Johnson: Where good ideas come from (TED Talks) media type="custom" key="28272779" Slides: More thoughts about ideas and human-centered design
 * A few more thoughts about ideas and human-centered design **

February 18
__Read: [|DESIGN THAT MATTERS: Designing Contextually Appropriate Products: The NeoNurture car parts incubator] __ <span style="color: #1155cc; font-family: Arial; font-size: 14.6667px; text-decoration: none; vertical-align: baseline;">Company profile: Hello, Alfred and Founders on BusinessInsider Presentation: Human-Centered Design: Inspiration Practice: Frame Your Design Challenge: Make the Tuscaloosa Bar Scene Safer You Try It! Frame Your Design Challenge for Tuscaloosa Bar Scene An alternate opinion: The Problem with Design Thinking

February 23 & 25
The full design cycle in class

March 1 & 3
Opportunity Recognition Reading: How entrepreneurs evaluate opportunities Lecture slides Graded assignment coming up: Opportunity Registers Read: The four forces of entrepreneurial opportunities, MIT Entrepreneurship Review, mARCH 28, 2010 Sidebar: What It’s Really Like to Risk It All in Silicon Valley, NY Times, 2/28 media type="youtube" key="eob532iEpqk" width="420" height="315" Turn in homework assignment - Decisions and Dilemmas - and complete Quiz 7 by 11:59:59 pm, Sunday, March 6
 * Question of the day:** Why don't we already have this? (This IBM commercial came out in 2006; bonus points if you recognize the actor)

March 8 & 10
Opportunity Evaluation Slides: [|How entrepreneurs evaluate opportunities] Novelty slides: Your responses to the decisions and dilemmas homework Reading: How entrepreneurs evaluate opportunities Also read:
 * A simple checklist for evaluating business ideas
 * More tips on evaluating opportunities
 * Thinking like a shark tank shark
 * Screening Opportunities
 * Former student launches Kickstarter campaign for Tuscaloosa espresso bar
 * Washington Post: Gamblers, judges and baseball umpires constantly make this dumb mistake Gamblers, judges and baseball umpires constantly make this dumb mistake

Bonus Reading: There’s more to early-stage funding than VC money (TechCrunch.com, March 6, 2016) Question of the Day: "** WHY?! **"
 * DO: **//** Turn in opportunity register by 11:59:59 pm, Sunday, March 13 - Hint: Write an opportunity register for a business that is based on a single vending machine (related: The "truth" about vending machine opportunities) **//
 * The bar cards have arrived! **

March 15 & 17
Spring Break (3/12 - 3/20)

March 22
Topic: How to pitch Read:
 * How To Get People To Like You: 7 Ways From An FBI Behavior Expert

Guest speaker: Audrey Vermilyea, Co-founder, Monarch Espresso Bar (See Kickstarter campaign here)
 * Class Content - ** In class March 22:
 * 1) View Kickstarter campaign
 * 2) Talk from Audrey
 * 3) Interview an entrepreneur
 * 4) Student Q&A with Audrey



**March 24**
View these slides: How to Pitch - all quiz questions come from this deck Complete Quiz 9 by 11:59pm, Sunday, March 27. I'll send out the quiz mid-afternoon today Kickstarter for Musicians: Getting Started - presented by Kickstarter on YouTube Michael Harp will be watching! Newsworthy
 * Class Content **
 * Related **
 * My Airhook has finally shipped. Yay! I ordered through Kickstarter months ago. Watch this video to see what Airhook is.
 * Monarch Espresso's Kickstarter campaign has exceeded $30,000 with 119 backers (3/24, 10:06a). Tuesday was the best day of the campaign. Kickstarters work best when you constantly and cleverly promote them through social media.
 * 6 notable Y Combinator alumni - Pitchbook.com
 * DC’s Surprise Ride Accepts Deal from Shark Tank’s Kevin O’Leary
 * Cocktail App HOOCH Wins Anheuser-Busch InBev Startup Pitch Competition
 * Top 8 startups from Y Combinator Winter '16 demo day 2

March 29
“Pay Attention” Notes from Chapter 17 of "The Launch Pad," by Randall Stross, with elaborations How to Pitch Monarch Espresso Bar Kickstarter update Advanced pitching techniques with a pitch-off competition In-class assignment - create a pitch for a product or service that is targeted to the University of Alabama (students, faculty, staff, athletes, teams, etc.)
 * Read a/or View **
 * Class Content **

March 31
In-class pitching worksheet Books on Wheels Group - build a pitch for a truck-based business

**April 5**
First thing, we need to talk about changes to the course syllabus - Revised graded assignments on one slide 2014 Elevator Pitch Winner, University of Dayton Business Plan Competition Wheely's Coffee Cart - Wheelyscafe.com Knowing your audience - create a customer persona (in class, 5 points of your grade)

Tips for creating your customer persona:
 * 1) Give it a face: name, face, place, bubble speech. After you’ve done this you should feel like you know her
 * 2) Facts: additional information to help identify your customer, e.g., demographics (age, income, geography, marital status, etc.)
 * 3) Behaviors: Use action verbs to describe behaviors you could observe
 * 4) Needs and goals: what does your persona want to accomplish? what does she need? Do NOT be too generic here – everyone wants more money and more time

Customer Personas from Actual Students (!) //** If you missed class today **// then you missed a chance to knock out the customer persona assignment in class. You will need to view the customer persona slides above, view customer personas from actual students, and read the tips for creating your customer persona above. Then you will need to create your own customer persona. I recommend that you do this for the truck-based business you worked on in class on Thursday, March 31. Create your persona on a sheet of paper or in a presentation slide. If you use a sheet of paper, take a digital image when you are done. Send either the digital image or the slide to me at 387opportunities@gmail.com **by the end of this week**.

Here are student customer personas from class today 1 [|2][|3][|4][|5][|6][|7]

April 7
Feature startup: Hudl Full video analysis tools from any computer or mobile device for athletes and teams. Nespresso Know what your audience wants - create a value proposition canvas (in class, 5 points of your grade) //** If you missed class today **// then you missed a chance to knock out the value proposition canvas assignment in class. You will need to view the value proposition slides above and create your own value proposition canvas. I recommend that you do this for the truck-based business you worked on in class on Thursday, March 31. Create your canvas using **this worksheet**. Send the document to me at 387opportunities@gmail.com **by the end of this week**.

Here are student value proposition canvases from class today

media type="youtube" key="rX1d_uS-JTE" width="560" height="315"
 * Watch These Entrepreneurs Pitch Their Startups to Judges from Techstars and AlleyNYC**
 * Hint: Don't look at your slides constantly...**

April 12
media type="youtube" key="e8yx4k4tzqE" width="420" height="315" media type="youtube" key="N1MWFzf4i3o" width="420" height="315" Turning your pitch into a Minimum Viable Product - Landing Pages (in class, 5 points of your grade) Your landing page should have at a minimum: (1) Title or Name of the product or company; (2) Tagline; (3) Testimonial; (4) Bullet list of benefits of your offering; and (5) a Call to action (e.g., sign up box) Use THIS TEMPLATE to create your landing page if you're not using paper and pen(cil)
 * Nice Weather for Ducks**
 * View: The Facebook before it was famous**
 * In class**

Opening Topic: Social Entrepreneurship
media type="vimeo" key="119637910" height="281" width="500" Related: Complete - in class - survey on social entrepreneurship you received before class You are Not a Lottery Ticket Assignment (5 points) Check out Hubspot's Manifesto for Culture media type="custom" key="28433749"
 * In class: Come ready to improvise and practice pitching **

April 19
LinkedIn has a new app to help college students find jobs Forbes.com - watch the video on top Optional but helpful reading: Email response to a student who is nervous about videorecording a pitch Your survey results on social entrepreneurship and internship opportunities for same @https://youtu.be/Mhllo1xQer8?list=RDMhllo1xQer8 You are not a lottery ticket assignment Read this chapter from Peter Thiel's Zero to One and answer __these questions from a google form.__ Developing your storytelling skills (see, e.g., Storytelling for Influence, IDEOU.com) Tension: The secret sauce of brand building, Jenn Maer on Medium.com, 2/10/15

Social entrepreneurship: Ugly baby slides

Social entrepreneurs: Pioneering social change
media type="youtube" key="jk5LI_WcosQ" width="560" height="315"

April 21
Visit: TOMS Social Entrepreneurship Fund Apply Now to Pitch TOMS' Social Entrepreneurship Fund Inc.com In class: Storytelling Record your video pitch for your truck-based business, dammit; finish up your un-turned-in stuff. Record a social entrepreneurship pitch for extra credit. You can do this in class. Really!

Social Entrepreneurship Pitches at Columbia Business School
media type="youtube" key="D2uKL6GZdT0" width="560" height="315"

Working with Video media type="youtube" key="l3awaLUcjaA" width="560" height="315"

April 26
Practice your pitches media type="youtube" key="AP-Wlh9bhM0" width="420" height="315"
 * One of uncountable reasons why I'll miss Prince for a long time: "Get off the stage!" **

April 28
Deliver your pitches and wrap-up

HandsOn TV on doing things that don't scale

media type="youtube" key="ZZZ7k8cMA-4" width="560" height="315" media type="youtube" key="w-HYZv6HzAs" width="560" height="315" //**Self-confidence: "The ability to believe in yourself to accomplish any task"**//
 * Body language, the power is in the palm of your hands | Allan Pease | TEDxMacquarieUniversity**
 * The skill of self-confidence | Ivan Joseph | REDxRyersonU**