Entrepreneurial+Marketing

== "Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders." ==

- American Marketing Association

 * [|Details]
 * [[file:profcraigarmstrong/ch05 slides.ppt|Download]]
 * 62 KB

Video: Using Social Media as a Marketing Tool (1:11:20)

Guerrilla Marketing
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 * [[file:profcraigarmstrong/Guerilla marketing.ppt|Download]]
 * 815 KB