Foundations+of+Entrepreneurship

= MGT 386-001 - Foundations of Entrepreneurship =

//Catalog description//: "Emphasis is on how to manage a small company and operate it profitably. Special attention is given to the problems of different types of small enterprises, such as those in retail, service, franchise, and manufacturing industries." 3 Credit hours"
 * = Spring 2013 course: =

Lectures: Alston 20, Tuesdays and Thursdays, 12:30pm-1:45pm
= Key deliverables, dates, and (percentage of grade): =
 * Quiz 1 - January 31 (20%)
 * Quiz 2 - March 14 (20%) (first changed 2/19; second revision 3/5)
 * Quiz 3 - //**April 18**// (20%)
 * $10 business diaries - January 18, January 25, February 1, February 8 (5% combined)
 * $10 business analysis - February 15 (5%)
 * Student Pitches - must be posted to course wiki by //** February 19 **// (5%)
 * Opportunity Registers due: January 18, February 1, //** February 22 (Changed from 2/15 **//) (15% combined) - Read how to submit opportunity registers here
 * Business plans - written plans due April 26 (10%).

Syllabus || == MGT 386 Calendar ==

Some tips for Logo Design
**Build-up Method for Pro Forma Financials** ||
 * ==ow and Before== || ==Coming Soon== ||
 * == Spring 2013 Semester == ||  ||


 * April 23**

Last lecture of semester


 * April 25**

No projects due

[[file:Business Plan Workshop FOE Spring 2013.pptx]]

 * (You'd better) Practice Quizzes**
 * Business Planning Practice Quiz I
 * Business Planning Practice Quiz II

Questions from practice quizzes and BP workshop PPT are fair game for quiz.
April 18

//**Third and final quiz - 50 True-or-False and multiple-choice questions**//


 * April 9 and 11**

Guest speakers!
==After guest speakers, form teams of 4 to 6 members and decide on an opportunity for which your team will write a business plan. One person from each team should email me the names of team members and a brief description of the opportunity you'll pursue. Do this on April 4!==
 * Jeremy Greenfield and Kayvon Olomi, co-founders of divvy **

Topics:


 * Writing the business plan
 * Market identification and projections
 * Differentiation
 * Determining financing
 * Google forms tutorial

April 2
Culverhouse Concept Business Pitch Competition

Spring Break

Week 11

 * March 21 **

Review Quiz 2 - set the course for the rest of the semester
 * March 19 **

March 12

Reconciling pitching, teams, planning, and strategy - prep for quiz 2 //**Here is your Powerpoint file with source content for your quiz questions - I will use only content from these slides as content for your quiz**//

Second quiz //**March 14**// in class

Survey says...
You have spoken! The second quiz will take place in class on ** March 14 **

//** March 5 - Come to Alston 20 for Lecture **//

Read:

From idea to unique advantage - entrepreneurial strategy - Guest lecture from Melanie Lorenz

// You will get a practice quiz in class and an online practice quiz. //
==// ** Homework: ** // After lecture on March 5, read this [|short Craigslist case and participate in an online discussion] ==

//**March 7**// Lecture canceled - look for a PPT fiel with all content that is fair game for Thursday's quiz

//** Visit and read: **//

Chapter 7 - The business planning process. //**On this page there is**// // **a link to a discussion page for you to answer questions about Autoshop's business plan -** this counts as class participation. //


 * //You will get a link to a practice quiz for building the founding team and the business planning process about the middle of this week.// **

February 19 and 21
Read Chapter 6 of text - Chapter 6 - Building the founding team Visit and review Building the Founding Team - //** watch all seven videos! **// Plus, look at the Powerpoint slides for this topic posted to the linked page.

//**Watch this space for more out of class assignments and video lectures**//

Final opportunity register due 2/22

Before class read Elsbach "How to Pitch a Brilliant Idea"


Is the elevator pitch a sales pitch? (Youtube.com, 2:24) Don Draper's "Mark Your Man" sales pitch (Youtube.com, 2:07)
 * A sales pitch is not an elevator pitch**

Student pitches for your consideration... Here is the form we used to "score" student pitching presentations. These same criteria will apply to your pitches.


 * February 14 **

Mechanics for submitting your pitching videos

Further reading on pitches

//** Pitching videos due Feb 19 **//

Week 5
February 5 and 7 Chris Willis

Quiz Review [[file:Quiz 1 Review Sp2013.pptx]]
//If time remains, marketing for new ventures// Example: Cup Ad - CoffeeCup Advertising Action Figure LaboratoriesCoffee Cup Advertising Bladepad [|Discussion page - Identifying new venture opportunities]**Pitching!**
 * February 7 - Pitching**
 * Pitches**
 * Visit and discuss:**

Jan 30 update (1:30pm)
I just emailed a practice quiz to everyone in my email account who has sent me contact information. If you did not receive this email, make sure I have your preferred email address by writing to me at mgt386@gmail.com. After doing so, you can take the practice quiz at: MGT 386 Practice Quiz Spring 2013.

January 29
How entrepreneurs think Part of the Five Principles of Effectuation (Lemonade) - Error pages are opportunities: "404, the story of the page not found." (TED Talk, 4min)

{note: I will likely add a couple more slides by mid-day Wednesday}
 * First Quiz ** - 20% of grade (40 - 50 multiple-choice questions)

Week 3
//Topic: Entrepreneurial Activity//

Global Setting, Stages of Entrepreneurial Activity, and Social and Institutional Roles

Here are the results of an experiment we conducted today in Foundations...

January 24 Individual attributes of entrepreneurs // Personalities, intentions, cognitions, decision-making // { Dan Ariely link- The Predictably Irrational Entrepreneur }

//View:// The predictably irrational entrepreneur

January 22 //Read:// //Global Entrepreneurship Monitor Report - 2011//

**January 15**
//Opener// 25-cent root beer stand opportunity register

//Topics:// //Powerpoints://
 * What are opportunities?
 * "Foundations" of entrepreneurship
 * How to write an opportunity register - 5-Hour Energy Drink vending machine opportunity register
 * Example for your first opportunity register - //**sell something on campus from a vending machine**//

[[file:Entrepreneurial opportunities.pptx]]

 * January 17**

//Topics://
 * More discussion on opportunities
 * Analytical approaches to opportunities

//Read://
 * Wikispace page on opportunities
 * Brian Morgan in 2009 Inc Magazine article

//Visit//: //Lecture post-script:// We used the Lotus Blossom technique to reshape the opportunity for "Tuscaloosa karaoke." Read more about this technique on a dedicated page on this wiki...
 * Adventure-Life Authentic Travel and click on "About Us"
 * Everett Potter interview with Brian Morgan, January 31, 2012
 * Mixergy.com interview with Brian Morgan, September 21, 2012, on managing a growing company (transcript here) [[file:Transcript of Mixergy’s Andrew Warner interview with Adventure Life Founder Brian Morgan.docx]]


 * Deliverables - January 18 **


 * First $10 business diary due**


 * First Opportunity Register due**

Week 1

 * January 10**


 * Preview syllabus
 * http://profcraigarmstrong.wikispaces.com overview
 * Google docs - Getting to know you
 * Communications - email me at mgt386@gmail.com


 * Deliverables **
 * 1) ** Getting to know you: visit and complete Getting to know you survey before end of January 11.**
 * 2) **Email communications (due no later than January 11): Send me a head-shot photo of yourself to me at mgt386@gmail.com with the email account you prefer to use for this course.**
 * 3) **Click on** ** Join ** **in the above right corner to join this wiki.** ||   ||