Business+Model+Canvas+and+Autoshop

=Purpose and Instructions= This assignment provides you with a tangible business idea with the majority of its business model components spelled out - either specifically or referentially. You will watch the business plan presentation by Autoshop below, take notes as appropriate about their business plan, and then prepare a business model canvas for their idea. After you've completed the business model canvas for Autoshop you will answer some analytical questions in a google form. Make sure you've read and viewed all the materials posted on the business model canvas page of this wiki. toc

More specifically....
As you watch the video, keep track of what they say is their unique value proposition; for whom is that proposition valuable? [Keep in mind that there may be at least two constituencies in the customer segment: parents and kids]. Given the value proposition they're claiming and their customer segment(s), what channels do they say they will use to let their customers become aware of, evaluate, and purchase their offerings? What type of relationships (customer relationships) do they believe they will have with their customers? Finally (at least on the right side of the canvas), how do these portions of the canvas translate into revenues? Subscriptions" One-off transactions? Repeat one-off transactions?

Now, looking at the left side of the canvas, what do they cite as being their key partnerships, key resources, and key activities? For example, let's assume that they want to build a "strong brand." At the time they're presenting this business, there is no "brand." Therefore, while they believe a strong brand will be a key resource, they must also include "building a strong brand" as a key activity. Think about it this way: if they list something as a key resource and they don't already possess it in full, they will have to perform some set of activities in order to create and own it. Obviously they won't need to rely solely on their own resources and activities because they can partner with others to add legitimacy to their own business and, more importantly, add value to their offering. What key partnerships do they cite in their presentation that are supposedly crucial to the business' value proposition offering? Now, how does this affect their cost structure? Only variable costs? What structured long-term costs do they have to commit to to deliver their value proposition the way they say they will do it?

Finally (and this is the final finally), look at all the pieces of the canvas as a whole and how they relate to each other. Do the relationships between the "keys" and costs make sense given the revenues, value proposition, and customer segments? (and supposed predicted customer behaviors?) What is your assessment of the likelihood of success of this business? [Hint: do a break-even analysis] =View: Video=

Autoshop Video
media type="youtube" key="CyVJJnn30H0" width="560" height="315"

see "Autoshop" for additional materials you might find helpful (e.g., full written business plan)

=Complete: Business Model Canvas= Complete a business model canvas for the business detailed in the Autoshop video above using the ** //instructions// ** provided above. Use this google form link to complete your canvas (note: you may want to write out your canvas inputs before going to the live google form).