Business+Models

=Introduction to Business Models= toc Read the preview PDF for Business Model Generation

Why Business Models Matter
Then: Start with "//why business models matter//" to get a quick overview of what the term means and how to apply it.


 * [|Why Business Models Matter] (Google docs presentation)
 * The Business Model Canvas
 * [|Do Business Models Matter?] (Lai, Weill, & Malone, 2006)
 * How to Identify New Business Models
 * [[file:Sinfield Calder McConnell Colson SMR 2012 How to identify new business models.pdf]]
 * Not a "business model," but a "[|model business]" - What are some of the characteristics of a "perfect" business?
 * [|Web 2.0 Business Models]. Quick read and video.

Example Business Model Project - AMC Theaters
Then: Read the **example business model generation project for AMC Theatres** in PDF format. This example presents the content areas and level of information and analysis I'd like to see in your project submittals.

**Bonus Readings**

 * [|The fit between product market strategy and business model: Implications for firm performance] (Zott & Amit, 2008)
 * [|Innovations in small business: Drivers of Change and Value Use] (Isom & Jarczyk, 2009, SBA)