Competitor+and+Market+Analyses+Assignment

=Competitor and Market Analyses= = = =Team submittal due to NVDFALL2011@gmail.com by Friday, November 11.= = = Your out-of-class assignment for November 8 and 10 is to complete a competitor analysis and a market analysis.

=Competitor Analysis=


 * 1) Identify what your business does/will do that comprises its **unique value proposition**. (for whom, how often, when, where, why)
 * 2) Identify at least **four** competitors to your business.
 * 3) Write a brief paragraph describing each of the competitors. How do they fulfill the customer need your product or service proposes to fill? How well-established are they in their market(s)? Where do they conduct business (and where do they not)? What are the specific aspects of their customers (demographics, needs) that allow them to stay in business?
 * 4) Identify at least **five** attributes or features of your product or service and create a comparison matrix showing how your product or service provides those specific attributes while competitors’ products or services do not.

Market Analysis
Describe your unique value proposition to your customers (see #1 above) Using the 5 Ps of marketing, determine (1) price, (2) promotion, (3) place, (4) position, and (5) product (service) features that help to fulfill your unique value proposition.