Autoshop+Opportunity+Register

Opportunity Register


 * What is the opportunity?** (new product, new service, new way to provide an existing product or service)


 * Opportunity Description**. Describe the opportunity in a few sentences. Identify who has the unmet need, why they would buy the product or service, what they are currently doing to (however imperfectly) meet the need.


 * Opportunity Assessment**. Determine the attractiveness and wealth creation potential of this opportunity. You should think about how much money a person spends each time he or she uses the product or service, how often they buy, and how many people would buy. This gives you an idea of total revenues over time. Also think about how much it would cost to provide the product or service. You should consider fixed costs and variable costs.


 * Some terms to know (if you already don’t):**
 * IRR is internal rate of return, the ratio of the future value of an investment minus the present value divided by the present value, discounted for time interval. If I invest $100,000 and it grows to a value of $1,000 in one year, my IRR is 99.0. If it takes two years to grow to the same amount, my IRR is 9.0.


 * A “liquidity event” is an opportunity for the early investors to get their money back along with a substantial profit. This happens usually by being acquired by another company or making an initial public offering (IPO) of shares of common stock.

=Some questions for consideration=

How is their concept like Build-A-Bear and how is it different? (go beyond the girls versus boys aspect). How do these differences matter?

What key assumptions are they making about **growth**? Do you think they are plausible? Why or why not?

What are they going to do with the money they’re seeking? If you were going to invest, how would you expect them to use your money?

They expect to grow from 1 store in the first year to 70 by year 5. Considering how much they are seeking to open one store, how will they finance this growth?