Purposes+of+Planning

Nascent entrepreneurs often mistakenly believe that they (a) don't need a business plan or (b) that they need a polished, fully-written plan before they do act on their opportunity. Most start-ups don't need a business plan unless and until they are seeking outside financing, courting a contract with a large, reputable customer, or planning substantial growth. What would benefit many start-ups is a feasibility analysis - a structured assessment of the realities of the market and financials associated with the business model and strategy (they are different things). These readings and viewings are intended to add clarity to these concepts.
 * Purposes of planning. Excerpt from Vesper, K.H. 2010. New venture experience, 3rd ed, Vector Books, Seattle. //** Summer II students read in advance of July 16 lecture **// || [[file:Venture Plans - Vesper Excerpt.pdf]] ||
 * This document lists the definition and main components of a typical feasibility study, but this is by no means the only definition or listing of contents (one-page Word doc) (//** contents subject to online quiz for July 18 out-of-class lecture **//) || [[file:Definition of Feasibility Studies.docx]] ||
 * How to conduct market and financial analyses for your feasibility study (//**reference document for completing feasibility analysis assignment due July 19; early submittal on July 18 is acceptable**//) || in progress ||
 * Excel template for conducting (some of) a feasibility analysis, with focus on market and financials, for use in class ( // **reference document for completing feasibility analysis assignment due July 19** // ) || in progress ||
 * Excel template for conducting (some of) a feasibility analysis, with focus on market and financials, for use in class ( // **reference document for completing feasibility analysis assignment due July 19** // ) || in progress ||