Foundations+of+Entrepreneurship+Summer+II+2013

= Summer II Course Overview and Assignments =

Class: 10:00 am - 11:45 am MTWRF, Bidgood 367, July 3 - July 31
Second opportunity register: July 15 by email to MGT386@gmail.com Third opportunity register: July 17 by email to MGT386@gmail.com Pitching Feasibility assessment (in class on July 18); due midnight July 19 Business Model Generation (in class July 22 and 23): midnight July 23 Business Plan (in class July 24, 25, & 26): due by midnight July 26 || media type="custom" key="23494480" || **Your current scores are available on Blackboard. I have graded all pitching videos and opportunity registers that I have received. Check your accounts to see if I missed something...**
 * ** Syllabus ** || [[file:Syllabus – MGT 386 – Foundations of Entrepreneurship Summer II 2013.docx]] ||  ||
 * ** Deliverables and due dates: ** || First opportunity register: July 11 by email to MGT386@gmail.com
 * in class: July 17
 * video of pitch due: midnight July 18 by posting to student wiki page using this link
 * || **12 business incubators that are changing the world** ||  ||
 * Your first homework was to send me a head shot using the email account you want to use for course communications.
 * Your second homework was to complete the storyboard for either your second or third opportunity register.
 * //** Homework #3 **// due July 22 at beginning of class: business model generation canvas for your venture team's //** value proposition and customer segments **//
 * ** Homework #4: **** complete the ** Autoshop opportunity analysis assignment
 * //** Homework #5 is a gimme (full credit assigned to everyone) **//
 * Everything else should be self-explanatory.

Summer Session II 2013 Graded Assignments with criteria and weights - a reminder for those who haven't read the syllabus...

 * Big Picture Essay – “The Opportunity Space of the Future” - INDIVIDUAL assignment (5 points of overall grade). Your essay should be at least three paragraphs in length and is due as a Word document submitted to MGT386@gmail.com by midnight, Sunday, July 7.
 * Quizzes – INDIVIDUAL assignment (45 points of overall grade). There will be a quiz at the beginning of each of the 15 class sessions beginning on July 8, covering the content of lecture materials for that session in assigned readings, Powerpoints, and online content. There will typically be six questions on each quiz; each quiz is worth three percentage points.
 * Opportunity registers – Individual + collaborative (5 points for peer evaluations of fellow student opportunity registers; 2 points for our first two opportunity registers and 3 points for your own refined, revised opportunity register; that’s a total of 10 points)
 * Pitching assignment – INDIVIDUAL project – 5 points of overall grade - pitch to student peers in class, July 17, and post videos to wiki July 18
 * Feasibility analysis (part of opportunity evaluation) – TEAM Project – In class - 10 points of overall grade
 * Business Model Generation – TEAM Project – In class – 10 points of overall grade. Your venture team will create a detailed business model generation canvas for your business opportunity. This assignment is due by midnight, July 23.
 * Business plan – TEAM Project – In class – 10 points of overall grade. Your venture team will write a well-researched and detailed business plan for the pursuit of your opportunity. Written business plans and presentation videos for your plans are due by midnight, July 26.
 * Homework assignments – INDIVIDUAL Projects – 5 points of overall grade. I will assign at least five different homework assignments during July. Assignments will be announced in advance in class and on the course wiki.
 * ==Now and Before== || ==Soon== ||
 * ==** July 30  **==

Theme: Reaching for your goals

 * July 29 **

// ** Slides! ** //

// [long tall weekend] //

[[image:long tall weekend.jpg link="@http://en.wikipedia.org/wiki/Long_Tall_Weekend"]]

 * July 26 **
 * Business Planning **


 * Finish video production
 * Video of business plan presentation due by midnight, July 26


 * Some notes about your business plan videos - **** make full use of (as appropriate): **
 * ** [|google images] **
 * ** your own video clips/inserts **
 * [|customer testimonials] (see also [])
 * ** videos of someone experiencing the [|big pain you're solving] **
 * ** graphic images showing how you're different (e.g., 2x2 matrix) **
 * ** props and prototypes! **
 * ** [|Claymation] **
 * ** and many others as appropriate **


 * These are all tools from which to choose to tell a compelling story about your business opportunity - do not be frivolous with your use of multimedia - be realistic and authentic **
 * The length of your video should be around 10-15 minutes (+ or -) **

Questions to consider
 * July 25 **
 * Before class**
 * Watch the KidSmart Business Plan Presentation**
 * What is their primary target market?
 * What "unfair advantage" does this team have?
 * How do they differentiate their product from competitors'?
 * What will they do with their investment?
 * Do they incorporate videos and other media into their presentation effectively?

work in class //** submitted for your consideration: **//
 * Business Planning**
 * MOOT Corp business plans (to see flow and content of several different business plans)
 * eHow - How to create a business plan video presentation (3 out of 5 stars)
 * Small Business Chronicle - How to prepare your business plan on a video (5 out of 5 stars)
 * Advice for business plan competitions from Springboard (4 out of 5 stars)
 * University racing - Running Snail Racing presentation (5 out of 5 stars, but the pop-up audience heads will make you wish you were play whack-a-mole)



= = = = The business planning process = = A word about BMGs so far... Phillippe Kahn Applied Business Model Generation for your venture =4-step process= = = =** July 22 **= Applied Business Model Generation for your venture Read slides in advance of lecture
 * Before tomorrow's (7/24) class: Watch Autoshop business plan video and read business plan (using linked text to the left) and complete the ** Autoshop opportunity analysis assignment ** at the bottom of the Autoshop wiki page as homework 4 **
 * Also read: Mission Statements **
 * July 24 **
 * Business Planning**
 * Overview of the process
 * Why do you need to write a business plan?
 * What are the main features of the business plan?
 * Autoshop video and business plan
 * Read: Criteria for evaluating business plans
 * Did you see that?
 * In-class activity: //**Storyboarding your business plan presentation**//[[file:Storyboarding for business plan presentations without instructions.docx]][[file:Storyboarding for business plan presentations with instructions.docx]]
 * July 23 **
 * 1) complete worksheet 2
 * 2) edit/transcribe to large BMG sheet
 * 3) post to board
 * 4) send digital image of sheet to MGT386@gmail.com

in class
 * Quiz 11
 * Customer segments and value propositions
 * Business Model Generation overview
 * Start team work on customer segments, value propositions, key resources, etc.

For tomorrow
 * Be ready to work with your venture teammates on the full business model generation canvas for your business
 * using Post-It notes, you will add your BMG items to a white board canvas - your deliverable for this project is a .JPG or other suitable digital image of your completed business model generation canvas. Submit at end of class to MGT386@gmail.com.


 * July 18 **
 * Quiz 09 - content for this quiz will come solely from the //**first two pages**// of the feasibility analysis reading [[file:Venture Plans - Vesper Excerpt.pdf]]
 * Form into teams to pursue opportunities - //**TEAMS make sure at least one member brings a notebook computer to build your analysis in-class in Excel**//
 * Begin feasibility assessment in class; //**submit completed assignment to MGT386@gmail.com**//
 * Submit video of your pitch before midnight, July 18, to Summer 2013 Student Pitching Videos (access to page requires wiki membership and group assignment to summer II 2013 project team)
 * //**If teams complete feasibility assessment in class, there will not be an in-class lecture on Friday, July 19**//

Before lecture: Watch: Elements of video pitching for aspiring entrepreneurs (//**Note: I am still working on this presentation as of 4pm, July 17; I'll post something later today**//)
 * July 19 **
 * see last bullet for July 18 (//**no in-class lecture**//)
 * complete on-line Quiz 10
 * //** Homework #3 **// for over the weekend: business model generation canvas for your venture team's //** value proposition and customer segments **//.
 * July 17 **

In class: Quiz 08 Speed-dating your pitch in class (one minute for each) Come prepared to pitch your idea and take notes on the pitches of your fellow students

Before lecture:
 * July 16 **


 * Read shortened PDF version of Business Model Generation Canvas and PPT file on this page
 * Read PDF on Purposes of Planning and accompanying PPT

During lecture
 * Quiz 007
 * How to pitch anything in 15 seconds (Carmine Gallo on Forbes.com)
 * How to pitch an idea that actually gets heard (Lifehacker.com)
 * 3 ways to pitch your idea (Inc.com)

Introduction to business model generation

The first two of these four apply directly to your pitch;add the second pair and you have a feasibility analysis.
 * Determining your market
 * Nailing your differentiation
 * Revenue models
 * Cost structures

**A few more comments about your in-class pitches**
 * 1) The opening sentence: You should identify a problem or unmet need that a group of people is having (preferably a large group of people who will pay a lot of money for your solution - think Energy drinks, Viagra, Superbowl advertisers, tickets for popular events). A good place to start is with your own problems, especially those related to you as a student (parking, books, entertainment needs, housing, job opportunities, etc.) - drawing from these can get your fellow students' attention right away.
 * 2) Your brilliant solution: Focus on the value you create in your unique offering that makes it better than the solution your target customers are currently using.
 * 3) Differentiation: ACKNOWLEDGE AND DISMISS - "Unlike (competitor's) offer, which only does A, B, and C, my solution provides A, B, and C, along with several other major letters of the alphabet." Use your competitors' features as ammo to support your arguments about the superiority of your idea.
 * 4) Why you? More likely: "I've experienced this problem myself and have dedicated myself to finding a solution." "I've already helped someone I know solve his/her problem with this solution." Valuable, but less likely: "I've worked in this industry and have unique insights into how value is created for customers." "While working as an intern in this industry I had an "Aha!" moment about what could be done to finally solve this problem."
 * 5) Call to action: Virtually every student pitch should end with the statement: "I want you to join my team to help turn this idea into a profitable (successful) business."


 * July 15 Lecture **

Before lecture:


 * Second opportunity registers due by/at beginning of class (submit Word attachment in email to MGT386@gmail.com)
 * Read the wiki page on storyboarding and view both Prezi presentations ("storyboarding and animatics" and "the art of storyboarding") on the topic
 * Turn in hard copy of your storyboard for an opportunity register (either your second or third) at beginning of class (counts as homework)
 * ** SEE: Kiosk Businesses for help with your second opportunity register **

During lecture:


 * Quiz: card sorting, storyboarding, lotus blossom technique (from Friday's "Marina Days!" slides), feasibility analysis (from assigned readings and videos for 7/15 pre-lecture)
 * "Road map" for this week. Where we've been, where we're going
 * Pitch o' the day: Coffee Cup Marketing
 * More content on the content of pitching - Crimson Dogs
 * What is feasibility analysis?
 * Handout: Skyline Trampline Park


 * July 12 Lecture **

Opportunity shaping and reshaping (card sorting, Lotus blossom technique, storyboarding) Example: __ The Marina Experience __ Start work on your second opportunity register - storyboard the experience of your target market! Use this storyboard template to create a storyboard for one of your opportunity registers (either #2 or #3) - //**this counts as a homework assignment**//
 * SEE: Kiosk Businesses for help with your second opportunity register **


 * July 11 Lecture **
 * In advance of July 11 (Thursday) lecture**
 * **Read the wiki page on Pitches; watch the pitching video on this page from Rice University's elevator pitch competition, then read two PDF documents posted near the bottom of the page: Perfect Elevator Pitch and Katz and Green on Elevator Pitches**
 * **Start thinking about an idea for an opportunity you could pitch to the class. This could be one of your opportunity registers.**


 * First opportunity register due at/by beginning of class (10:00am) - email Word attachment to MGT386@gmail.com**


 * Then...in class **
 * Quiz 4**
 * **Concept Pitch Competition - will take place in early November - this is a high-profile, high-reward activity you should plan for and participate in (the link takes you to a wiki page announcing the 2012 competition)**
 * ** Art and Science of Pitching - Pitches **
 * **Example (but not necessarily exemplary)** __ Student pitches __
 * ** Pitching evaluation - Shark Tank (with evaluation forms) - Proof Eyewear **
 * **Start preparing your pitch - Take-home worksheets to get started**

Design and user experience Empathy with customers Creativity User Experience Exercise
 * July 10 Lecture **


 * July 9 Lecture **
 * Quiz
 * Understanding opportunities[[file:Opportunities.pptx]]
 * Steven Johnson: Where good ideas come from (TED Talk, 2010, 17:46)
 * Opportunity Registers and 1st assignment (due Thursday, July 11) Vending Machine Opportunity Register

Assignment in advance of July 10 lecture: Quiz on "big picture" topics
 * 1) Read about user experience on the private part of this wiki - if you didn't already join the wiki you'll need to do so now to complete the reading.
 * 2) At the bottom of the reading there is a Powerpoint presentation; view the entire presentation in "Slideshow" mode, then answer three quick questions using the Google form below the PPT file.
 * July 8 Lecture **

Neil Gershenfeld on Computing to Fabricate (2006 TED Talk; 17 minutes) 3x5 workout of the day: What would you make? The four constructs of entrepreneurship

Brian Morgan Discussion questions:
 * 1) What insights led Brian to “discover” this opportunity?
 * 2) Why was (or was not) Brian the right person to pursue this opportunity?
 * 3) What was his mindset regarding the use of resources early in the venture?
 * 4) How did Brian deal with uncertainty?
 * 5) How did the opportunity change over time?


 * In advance of tomorrow's July 9 lecture: **

Read:


 * Opportunities
 * The four constructs of entrepreneurship
 * Entrepreneurs, opportunities, resources, and uncertainty
 * "What is a construct?"



These materials are fair game for the quiz at the beginning of tomorrow's class.

Out-of-class assignment and homework (due midnight, July 7) - Big picture essay
 * July 5 Lecture **

Course opening presentation Expectations for the course and you Do these things now:
 * July 3 Lecture **
 * JOIN this wiki today
 * Send a head shot of yourself to MGT386@gmail.com using the email account you'd like to use for communications in this course. || ==** July 31  **==

Coming soon on this page:

 * a wiki page overview on feasibility analysis
 * video on how to post pitch videos to wiki
 * video on how to make a quality video
 * Excel template for conducting feasibility analysis ||  ||

**Topics**
 * Sky Zone Indoor Trampoline Park Feasibility Assignment
 * Design
 * Empathy (Real Empathy for Innovation)
 * Business Model Generation
 * Storyboarding
 * Open Source - Wikipedia, Arduino, ...
 * Ethnography
 * Ideation (Divergence and Convergence)
 * Rapid prototyping
 * Hacking Culture
 * Making Culture - Instructables.com,
 * Pitching