Schweeb+Monorail

The following was originally published April 26, 2011 at http://mgt386.blogspot.com/2011/04/mgt-386-module-03-assignment-schweeb.html (I added the two videos, which appear below on February 6, 2012)
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Schweeb announced in September 2010, that it has received $1 million from Google for its combination of monorail and recumbent cycle technologies. "Shweeb delivers a personal, efficient, and cost-effective transport solution with applications for urban commuting, recreational, and fitness markets."

Your task for this Module assignment is to write an opportunity register for an application of this ( dubious? ) technology that you think will add value to a group of customers who are experiencing some big pain. Identify the big pain that this innovation solves, identify the primary target audience, potential revenues, and start-up costs. You should research what actual costs would be for implementing this in the market you think is the primary target.

Here is an article to read for your reference - [|Wired.com: Google's Vision for the Future]

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