Sky+Zone+Indoor+Trampoline+Park

=Objectives= toc Upon completion of this module, students will: Players soaring through the air, bouncing over a court made of trampolines and competing to score points by jumping through a spinning hoop six feet off the ground: That was Rick Platt's vision for SkyZone, a new sport he helped found in 2004.
 * 1) Determine the feasibility of a new venture associated with large capital investments
 * 2) Be able to identify, assume, and justify revenues and costs associated with a capital project
 * 3) Have exposure to the capital budgeting process for a sports/ fitness center
 * 4) Identify different potential sources of revenues and their associated costs for such a project
 * 5) Gain insights into the value of structuring revenues and costs for investments in a potential fad
 * 6) Determine the likelihood of such a new venture's success given the target demographics and target location.
 * ==Background==

Though he built it, spending ** $2 million ** to recruit athletes and construct a 17,000-square-foot arena in Las Vegas, ** the crowds never came **. SkyZone, as a sport, was a flop.

But soon local skateboarders started banging on his door to play in the arena, so Platt bought a cash box and began charging //$8 a head//. Six months and 10,000 jumpers later, he realized he might have a business after all. When his son, Jeff, opened a second indoor trampoline park in 2006 in St. Louis, where he was attending college, ** it was cash flow positive within six weeks **. || || Sky Zone is the creator of the world’s first all-trampoline, walled playing courts, designed by top engineers, welders and carpenters. It's a concept so unique, it was awarded a U.S. Patent (#5,624,122). The first Sky Zone Indoor Trampoline Park opened in 2004 (then known as SkyMania Fun Center in Las Vegas). Since then they have opened over 30 parks across the U.S. and Canada and have enjoyed "SOARING media coverage, awards, and tremendous popularity." Sky Zone is attempting to continue its growth through franchising.
 * == What is Sky Zone? ==

Task Overview
Your task in this assignment is to determine the feasibility of opening a Sky Zone franchise in Tuscaloosa. The **documents and exhibits below** provide insights into hours of operation, user fees, types of uses of facilities, and other operational details. Use these documents as a source for beginning your feasibility assessment and work from them as you make necessary assumptions about their application in Tuscaloosa. || media type="youtube" key="fx1-q0KP3NI" width="560" height="315" || Take operating information from the Roswell, GA, location and determine the feasibility of this franchise in Tuscaloosa. combine this information with the census data in the column to the right. Record your sources of revenues and associated costs in the worksheets provided in class. Finally, enter your revenues and costs into the Excel template. The template is an //** example, not the answer **//, to your analysis! || Tuscaloosa census information Revenues worksheet Costs worksheet
 * ==Materials you need for this assignment -->==

Revenues and costs spreadsheet template (DO NOT OPEN OR USE THIS FILE UNTIL YOU HAVE CREATED YOUR OWN REVENUE AND COST ASSUMPTIONS!!!!) ||
 * ==Related materials== ||
 * Family Entertainment Industry Bounces Along, //Business Opportunities Journal//, May 20, 2013 || [[file:Sky Zone - Family Entertainment Industry Bounces Along - Business Opportunities Journal. The Small Business & Franchise Buyer's Magazine.pdf]] ||
 * Sky Zone Roswell Project Description, Integrated Designs, Intl, Design Studio, accessed July 24, 2013 || Excerpt: " In the end the client was delivered a design that can serve nearly 200 jumpers at once, plus spectators. Kids and adults alike now enjoy over 40,000 square feet of indoor trampoline area, arcade, lounges, party rooms, and mezzanine observation decks." ||
 * "O.C. 'Housewife,' Husband Start Huge Trampoline Park," //Orange County Register//, June 24, 2012 || media type="custom" key="23521592" ||
 * Report Warns of Trampoline Dangers, ABCNews.com, September 24, 2012 (PDF available to right if link is broken) || [[file:Report Warns of Trampoline Dangers - Sky Zone file.pdf]] ||
 * Too Many Bouncers Make Trampolines More Dangerous, ABCNews.com, June 4, 2009 (PDF available to right if link is broken) || [[file:Too Many Bouncers Make Trampolines More Dangerous.pdf]] ||
 * Trampolines: What You Need to Know. Healthychildren.org, accessed July 24, 2013 || [[file:Trampolines_ What You Need to Know - HealthyChildren.pdf]] ||
 * Sky Zone Photo Gallery ||  ||

Franchise link: []
= Operating Schedules = Summer

[[image:profcraigarmstrong/Sky Zone Weekly calendar summer weeks.PNG]]
Non-Summer
 * **More Documents** || **Source** ||
 * Sky Zone Indoor Trampoline Park Franchising Information || Sky Zone Corporate ||
 * Weekly Schedule I || Sky Zone Atlanta ||
 * Weekly Schedule II || Sky Zone Atlanta ||
 * 5/7/13 Sky Zone Indoor Trampoline Park Franchise Information | Entrepreneur.com || Entrepreneur.com ||
 * The Demographic Trends Driving Growth in Franchising || Entrepreneur.com ||
 * Sky Zone Customer Waiver Form || Sky Zone Atlanta ||

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