Revision+to+the+Pitching+Project+Assignment

I have decided to revise the pitching project assignment for this course.

=The old project stated:= You are responsible for developing and “pitching” an idea for a new venture to your fellow students. Your new venture idea will be evaluated in terms of the extent to which it represents an opportunity that is //attractive, timely, durable, and grounded in a product or service that customers will value//. You will pitch your idea for a new venture to your classmates. The format for your presentation will follow the elevator pitch approach that we will discuss in class. The goal of your pitch is to convince as many of your classmates as possible to join you in turning your idea into a polished, written business plan. Students will form into teams of no more than //four// members to complete the team project assignments for the most promising new venture ideas.

This project was worth 10% of your course grade.

=**Here is the new project:**= You are responsible for writing a business plan for a new venture you are proposing in one or two pages. The content will essentially look like an outline with bullet points for each topic of the shortened business plan.

This project will be worth 10% of your course grade. **This assignment is due November 9. Submit your one- to two-page plan as a Word attachment by email to nvdbama@gmail.com. Write your name and primary email address at the top of the document you submit.**

1. Executive Summary (20%) Overview of Idea. One or two sentences Mission/Objectives. One sentence. Keys to Success. One sentence.

2. Products/Services and Key Problem to Solve (10%) Product/Service Overview. One or two sentences. Relevant Technology or Expertise. One sentence

3. Market Analysis (20%) Market Overview (Current size, growth rate, etc.). Two sentences. Target Market. One sentence. Main Competitors (Present and future). One sentence. Distribution Strategy. How and where will you sell your product or service? One sentence.

4. Management Summary (20%) One sentence on why you are the ideal person to lead this new venture

5. Intellectual Property and/or “Know-how” (20%) Patents (if applicable), Expert Knowledge/Trade Secrets, and/or Competitive Advantage and Defensibility. One or two sentences.

6. Financial Information (10%) Funding Needs. One sentence explaining how much money you need to get started.