MGT+482-582+Spring+2015

media type="custom" key="27064344"toc **Syllabus** On Google Drive

Supplemental
[|Successful Students: Guidelines and Thoughts for Academic Success] [|Ten Commandments for Effective Study Skills] Frequently Asked Questions

=Schedule and Topics= New Venture Development (MGT 482 and 582) Spring 2015 Assignments and Deadlines

January 8
No in-class lecture; read the [|syllabus] and complete Quiz 1 by midnight, January 9 [|This message] confirms that you have successfully submitted your quiz answers.

January 13
No in-class lecture; read Peter Thiel's "[|You are not a Lottery Ticket]" and complete Quiz 2 by midnight, January 13 also view: media type="custom" key="27064442"

January 15
No in-class lecture; view Paul Graham's lecture and complete Quiz 3 by midnight, January 15 **View: ** **Paul Graham (9/30/14) (BELOW: Paul is an exceptionally good fisherman) **

media type="youtube" key="ii1jcLg-eIQ" width="560" height="315" **HUMMM. Here is the transcript to Paul's talk: ** [] **Answer these questions: ** **Paul Graham "Before the Startup" Quiz **

January 20
First in-class lecture; ice-breaking and overviews; unicorns and rainbows Before class read: Paul Graham, [|How to Get Startup Ideas] Lecture slides for Course Welcome

January 22
Lecture Slides: Entrepreneurs and Opportunities Problem-solving: I n-class exercise = [|problem-solving for your email inbox] complete Quiz 4 by midnight, January 23

Read before class:
Webvan's $1 Billion Soup Job, WIRED.com, July 9, 1999 Why Webvan Drove off a Cliff, Wired.com, July 10, 2001 The Next Big Thing You Missed: Online Grocery Shopping Is Back, and This Time It’ll Work, Wired.com, February 4, 2014 **Lecture Slides:** ** How Venture Capitalists Evaluate Opportunities **

Discussion about the case
Introduction to Business Model Canvas - application to Webvan __Opportunity Evaluation – Webvan Collapse__ = 5 points (Due midnight, Thursday, January 29) Complete Quiz 5 by midnight, January 30

Topic: New Venture Finance
New venture finance pro formas for investor audience Autoshop Pro Formas with vertical and horizontal analyses __Opportunity Evaluation – Autoshop__ – 5 points (due midnight, Thursday, February 5)
 * Read: Financial Literacy for New Ventures**
 * View in class: Financial Statement Basics**

February 10 & 12
Dr. Norman Borlaug How to Think Like a Shark Tank Shark Proof Eyewear video Lecture and in-class exercise (2/12) Opportunity Evaluation – Proof Eyewear – 5 points (due midnight, Thursday, February 12; I emailed the answer forms to you on Tuesday, February 10) Out of class View: Eric Ries on the Ineffectiveness of Vanity Metrics Google Book: Running Lean
 * Revisit: How to Think Like a Shark Tank Shark
 * Customer personal development
 * Persona development - Sky Zone Indoor Trampoline Park

February 17 & 19
**How to Manage** (Ben Horowitz, Y Combinator series, 11/11/14) Making Yourself CEO A Good Place to Work How to Minimize Politics in Your Company HR and Other People Issues (a google slide presentation) media type="youtube" key="uVhTvQXfibU" width="560" height="315" __New venture metrics assignment – 5 points (due midnight, Thursday, February 19 - I'm pushing this back)
 * Read: (all from Ben's blog) **
 * View ** **: HR and Other People Issues and Ben Horowitz on One Management Concept**
 * And also be sure to read MY NOTES from Ben Horowitz's The Hard Thing about Hard Things**
 * View: Ben Horowitz on One Management Concept **

February 24 & 26
**Intellectual Property and other Key Resources** Tuesday: Multiplicity of Opportunities: What is that? media type="youtube" key="nDCPxUgPV6U" height="413" width="620" PLUS: Infographic: The companies that apply for the most patents and trademarks Minimum Viable Product example: MESH Tags
 * MESH: A creative DIY kit for the Connected Life **
 * Thursday**: Intellectual Property

__Multiplicity of Opportunities__ – 5 points (due midnight, Thursday, February 26)

The importance of vision and culture
(Alfred Lin, Former COO, Zappos and Partner, Sequoia Capital; Brian Chesky, Founder, Airbnb)

**Read: Articles**
The Happiness Culture - Zappos isn’t a Company -- it’s a Mission, Fast Company Don’t F##ck Up the Culture, Brian Chesky media type="youtube" key="RfWgVWGEuGE" width="560" height="315" Slides: Culture in New Ventures And you absolutely must read this: Hiring and culture
 * View**: Alfred Lin and Brian Chesky on Culture, Y Combinator series (10/23/14)

March 10 & 12
**How to build products that delight customers**

__Pitching assignment__ – 5 points of overall grade - In class on March 12

**Read: Articles**
Jared Spool What Makes a Design "Intuitive?" Customer Intimacy and Other Value Disciplines, Harvard Business Review Creating Passionate Users


 * View:** Fundable Startup Ideas (Funders and Founders)

**View:** Kevin Hale
media type="youtube" key="sz_LgBAGYyo" width="560" height="315"

Raising Capital
Read: ** and also read ** Paul Graham on How to Convince Investors Reid Hoffman on Linkedin’s Series B Pitch to Greylock // for reference only // : Ron Conway's Reading List media type="youtube" key="uFX95HahaUs" width="560" height="315"
 * How to raise money
 * Ramen Profitable
 * View: ** **Marc, Ron, and Parker, 10/21/14**

In-Class project work
View: Steps to an effective crowdfunding campaign Do you drunk mode? and Backpack Rain Jacket Landing page basics from landingpagecourse.com Landing page design examples and critiques

April 14 & 16
Lean Principles and Business Model Canvas – In class – 5 points of overall grade. (Due April 17, midnight) Dan Sullivan "Fake it 'til you make it," Harvard i-Lab talk from November, 2013 media type="custom" key="27400850" Craig Armstrong's notes from Dan's talk

April 21 & 23
Read Dwight Peters - 10 Tips I Wish I Knew Before I Launched My Kickstarter Campaign Funders and Founders - Why not not start a startup?

__Crowdfunding Campaign__ – In class – 10 points of overall grade. (Due midnight, April 24)