MGT+386+Spring+2015

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 * MGT 386 Spring 2015 Team Projects Page **

On Google Drive
 * Syllabus **

Supplemental
[|Successful Students: Guidelines and Thoughts for Academic Success] MGT 386 Spring 2015 Assignments and Deadlines [|Ten Commandments for Effective Study Skills] Frequently Asked Questions

=Schedule and Topics=
 * MGT 386 Spring 2015 Assignments and Deadlines **

January 8
No in-class lecture; read the [|syllabus] and complete Quiz 1 by midnight, January 9 [|This message] confirms that you have successfully submitted your quiz answers. **January 13** No in-class lecture; read Peter Thiel's "[|You are not a Lottery Ticket]" and complete Quiz 2 by midnight, January 13 also view: media type="custom" key="27064438"

January 15
**View: ** **Paul Graham (9/30/14) (BELOW: Paul is an exceptionally good fisherman) **

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**HUMMM. Here is the transcript to Paul's talk: ** []

**Answer these questions: ** **Paul Graham "Before the Startup" Quiz **

January 20
First in-class lecture; ice-breaking and overviews; unicorns and rainbows Before class read: Paul Graham, [|How to Get Startup Ideas] Welcome to MGT 386 slides **January 22** Lecture Slides: Entrepreneurs and Opportunities Problem-solving: In-class exercise = [|problem-solving for your email inbox] complete Quiz 4 by midnight, January 23 **January 27**
 * A word (or two) about your $10 business projects **
 * whatever you choose to do must be "legal" - it would not be a good idea to put yourself out there too publicly unless you are OK with buying a business license
 * I expect you to put in around 2-4 hours a week on this project, more if you are rocking it and enjoying the project

Read Paul Graham on Ideas for Startups; Y Combinator’s list of [|ideas they’d like to fund] and Read: Jeffrey Timmons on opportunity recognition Entrepreneur: Brian Morgan --> Discussion questions: Then: Brian Morgan in Inc Magazine, 2009 Now: [|Adventure Life "Our Team"] Video Link: Panama Travel Adventure
 * 1) What insights led Brian to “discover” this opportunity?
 * 2) Why was (or was not) Brian the right person to pursue this opportunity?
 * 3) What was his mindset regarding the use of resources early in the venture?
 * 4) How did Brian deal with uncertainty?
 * 5) How did the opportunity change over time?


 * Customer persona development **

January 29
Customer Identification, Development, and Personas
 * You will receive Quiz 5 by email later today. Your answers are due by midnight, January 30.**

February 3
Start Your Own Business – (10 points of grade) - Start on February 2; submit four diaries one at a time on February 6, February 13, February 20, and February 27; $10 business project analysis due on March 6. Introduction to Business Model Canvas - with Chicken Salad Chick example

February 5

 * Complete Quiz 6 by midnight, February 6
 * Submit Diary 1 form (emailed to you from me) by midnight, February 6

Build-A-Bear video (3:33) BBW canvas Autoshop video (13:17) Autoshop canvas
 * In-class: applying the BM canvas to an existing business and a new analog business **

February 10
__Opportunity registers__ – First opportunity register due BEFORE CLASS Tuesday, February 10 Dr. Norman Borlaug

Lean Start-up
Lean Start-up Contents and Notes Lean Start-up Presentation

February 12
In class Tool: Experiment Loop Map Example: Bobby at MDA Lean Start-up application: Sky Zone Indoor Trampoline Park

Out of class View: Eric Ries on the Ineffectiveness of Vanity Metrics Google Book: Running Lean

February 17 & 19
@Amanda Perna __Opportunity registers__ – First opportunity register due BEFORE CLASS Tuesday, February 17 Theme: Entrepreneurial Resources


 * Complete Quiz 8 and submit Diary 3 by midnight, February 20 **

February 24 & 26
__Opportunity registers__ – Second opportunity register due BEFORE CLASS Tuesday, February 24.

For Tuesday: More Entrepreneurial Resources - Intellectual Property; Crocs **Before Thursday's class**: Read three-page case on  * Then be prepared to answer these questions: Update on Mason Jar Cocktail Shaker
 * 1) What was the innovation behind the Craigslist concept?
 * 2) What are some of the sources of Craiglist's competitive advantages? Which of these resources are valuable, rare, and costly to imitate?
 * 3) Evaluate the challenges to Craigslist as it grows globally. How can it overcome these challenges?
 * 4) What are some of the key motivators that drive advertisers to Craigslist? Do these stakeholders provide Craigslist with a competitive advantage?
 * Complete Quiz 9 and submit Diary 4 by midnight, February 27 **

March 3 & 5
Minimum Viable Product example: MESH Tags View: Fundable Startup Ideas (Funders and Founders) Read: Paul Graham on Startup Ideas

$10 business project analysis due on March 6.
 * Thursday: You will give a one-minute presentation about what you did for your $10 business; you can use Powerpoint (or other superior presentation medium) or simply summarize what you did and how it went. **
 * Complete Quiz 10 and submit $10 business summary by midnight, March 6 **

March 10 & 12
Pitching (3/10) __Pitching assignment__ – 5 points of overall grade - In class on March 12
 * Pitching - Tuesday How to Pitch; Thursday In-Class Pitching **

March 24 & 26
What remains Steps to successful crowdfunding campaign

March 31 & April 2
Steps to successful crowdfunding campaign - complete customer persona

April 7 & 9
Do you drunk mode?and Backpack Rain Jacket

Steps to successful crowdfunding campaign - customer development Landing page basics from landingpagecourse.com Landing page design examples and critiques

April 14 & 16
Dan Sullivan "Fake it 'til you make it," Harvard i-Lab talk from November, 2013 media type="custom" key="27400838" Craig Armstrong's notes from Dan's talk Steps to successful crowdfunding campaign

Lean Principles and Business Model Canvas – In class – 10 points of overall grade. (Due April 17, midnight)

April 21 & 23
Funders and Founders - Why not not start a startup? Read Dwight Peters - 10 Tips I Wish I Knew Before I Launched My Kickstarter Campaign

Present crowdfunding campaigns in class __Crowdfunding Campaign__ – In class – 10 points of overall grade. (Due midnight, April 22)

April 27 - May 1
Finals week [|Stay on top of your game]