Shutterfly

=Videos, readings, and supplemental materials on Shutterfly and Jeff Housenbold=

**Description** Figure out what you're good at and where you can make money, and focus. This is a critical strategy in a competitive marketplace, says Shutterfly CEO Jeff Housenbold, who claims that business always makes the mistake of trying to be too many things to too many people. Winning means differentiating yourself on the cluttered product shelf, and providing real innovation where products are most similar. And in this clip, Housenbold outlines the numerous facets of his services and products and the decisions that put them into place. || media type="custom" key="22366292" || **Description** While at EBay, Jeff Housenbold, now the CEO of Shutterfly, managed to enroll 65,000 new subscribers a day, and shepherded the company toward being the first to use Google's Adwords. In the process, he took direct marketing online to a whole new level - day-parting and month-parting ads during traffic surges, targeting users by geography, and understanding ad buying strategy. In short, he cites new technologies as the key to solving marketing's oldest problems. || media type="custom" key="22366320" || **Description** In addition to the practical knowledge to do the job right, Jeff Housenbold seeks out employees that have a healthy self-awareness of their own strengths and weaknesses. In addition to capable communication and people skills, his talent has problem-solving tactics in situations of uncertainty. Thought-capital, thought-leadership, and intellectual curiosity are key. || media type="custom" key="22366350" || **Description** Shutterfly CEO Jeff Housenbold rattles off a roster of quick and valuable bits of advice for the aspiring entrepreneur and employee of corporate America. Highlights include finding yourself a mentor invested in your success. He suggests learning where the money is made in a company, and building a career in that sector. Find wide areas of growth or turnaround and you will have the opportunity for broader success. And, uncover your boss' problems - and your boss' bosses' problems - and work to solve them. Don't dwell on titles; go to work to learn. Your intelligence is the ante, but it's luck that rings the cash register. || media type="custom" key="22366394" ||
 * **Surviving competition**. Jeff Housenbold on competition and differentiating your company from all the product clutter on the shelves (7:15).
 * **Creative direct marketing (3:13)**.
 * **One CEO's take on talent (4:46)**
 * **Quick tips to career success - //Go to work to learn// (3:39)**
 * Source of videos: @http://ecorner.stanford.edu/authorMaterialInfo.html?mid=1979 ||  ||