the+future+of+social+gaming


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What is the future of social gaming? On Friday, November 30, Facebook "unliked" social games maker Zynga by changing the exclusivity of their relationship. Zynga is now free to seek revenues from other online platforms, but Facebook is free to find new partners for social game offerings or to development them in-house. Some observers believe that the change in the relationship will finally free up the embattled game maker to grow revenues out from under Facebook's thumb. What does Zynga need to do to survive as a company?