BMW+The+Experimenter

= The Experimenter = The experimenter prototypes new ideas continuously, learning by a process of enlightened trial and error. The Experimenter takes calculated risks to achieve success through a state of “experimentation as implementation.” This person models everything from products to services to proposals in order to efficiently reach a solution. To share the fun of discovery, the Experimenter invites others to collaborate, while making sure that the entire process is saving time and money.

Experimentation as Implementation: Example
When BMW bypassed all its traditional advertising channels and created theater-quality short films for bmwfilms.com, no one knew whether the experiment would succeed. media type="custom" key="10278107"

The Iconic Experimenter - Thomas Edison
We tend to think of successful experimenters as being geniuses, but one of the most important attributes of the experimenter is ** persistence **.

From Tom Kelley:
"Treat life as one big experiment and you’ll start building a framework for continuous learning. And having a learning organization is part and parcel of a culture of innovation. The Experimenter helps keep the organization fresh and is willing to take calculated risks. Don’t wait at the starting line trying to figure out the whole race. Just get moving and start trying things out. Along the way, you might discover a new way to win."

Interested in reading more? Click on the image to visit Tom's 10 Faces of Innovation site.