MGT+387+Spring+2017

I am building content for this semester's course between now and January 12. If you want a preview of what we will do, visit the course page for the spring semester of MGT 387. toc =Course Syllabus= =Schedule=
 * Creating, Recognizing, Evaluating and Pitching Opportunities - MGT 387 001 **
 * January 11 update: This schedule is more or less what we will do up to spring break. **
 * Schedule and Topics **

January 12
Before class on Thursday View: media type="youtube" key="0uaquGZKx_0" width="560" height="315"
 * In class, January 12: **
 * **Opener and **homework ** - The future that should be here now (this isn't a graded assignment; I use this to accumulate problems you guys are having) **
 * Entrepreneurs and Opportunities because we need a common language for our major terms and prescriptions

** January 17 & 19 **
Cloud chronicles: How open-source software and cloud computing have set up the IT industry for a once-in-a-generation battle (Economist.com) Nations can be startups, too (Bloomberg.com)
 * Recommended reads ** :

**January 17**
In class: GOAT
 * [|__GOAT raises $5 million to help sneakerheads buy and sell covetable kicks__] - TechCrunch.com
 * [|__GOAT: Buy and sell sneakers__] company site
 * GOAT back-of-the-envelope break-even analysis


 * Start** Entrepreneurs and Opportunities

**January 19 **
The Airhook


 * Finish** Entrepreneurs and Opportunities


 * Complete QUIZ 1 by 11:59 pm, January 20 **

January 24
Paul Graham: How to get startup ideas

January 26

 * A word about your entrepreneurial decisions and dilemmas assignment (due Friday this week)
 * And a word about your opportunity registers (due Friday next week)
 * More on How to Pitch


 * Complete QUIZ 2 by 11:59 pm, January 27 - questions will come from How to get startup ideas and How to Pitch **
 * Submit [|__Entrepreneurial Decisions and Dilemmas__] (5 points) by 11:59 pm, Friday, January 27 **

**January 31**

 * Here is your out-of-class assignment for January 31 - please complete before the start of class on February 2**
 * Topic: Confidence in opportunity creation - self-efficacy**
 * 1) Read: @http://www.creativeconfidence.com/chapters
 * 2) Watch: David Kelley: How to build your creative confidence (TED Talk, 11:39, you can do it)
 * 3) Answer: These questions

Noted: [|Bad Habits You Need to Kill Immediately to be a Much Better Person This Year] (Medium.com, 10-minute read)

Feb 2
Creative confidence and entrepreneurial self-efficacy
 * Lecture slides: Notes on creative confidence**
 * Assignments**
 * ** Submit Opportunity Register for Vending Machine Business by 11:59 pm, Friday, February 3 ** (5 points) - Here are the instructions for writing opportunity registers - build from your Opportunity Register playsheets from last Thursday.
 * **Complete QUIZ 3 by 11:59 pm, February 3 **
 * In class**:

Supplemental Readings Silicon Valley’s Secrets Are Hiding in Marc Andreessen’s Library (Wired.com; this is a really good article. Marc sees "industry" in Silicon Valley at a point in history where the golden age of Hollywood was decades ago; Andreessen-Horowitz follows a Hollywood-agent approach to their entrepreneurs) The transformation of sport will bring rich rewards (TechCrunch.com)

Feb 7
Tweeks to our schedule In-class sprint: Mash-ups (Later): Shaping and reshaping ideas: SCAMMPERR Power

Feb 9
Update: GOAT raises $25M more to expand its mobile sneaker marketplace

First In-Class Pitch: Pitch your idea for a vending machine business OR SOMETHING YOU'D LIKE TO DEVELOP FOR THE BUSINESS PLAN COMPETITION ON MARCH 30 (HE SAID IN ALL CAPS) on (Feb 9) (5 points) <span style="background-color: #ffffff; font-family: Arial,Helvetica,sans-serif; line-height: 0px; overflow: hidden;">
 * <span style="background-color: #ffffff; font-family: Arial,Helvetica,sans-serif;">Complete QUIZ 4 by 11:59 pm, February 10 **



February 14 & 16
Submit Opportunity Register for Mall Kiosk Business by 11:59 pm, Friday, February 17 (5 points) More thoughts on creativity and opportunities
 * <span style="background-color: #ffffff; font-family: Arial,Helvetica,sans-serif;">Complete QUIZ 5 by 11:59 pm, February 17 **

Feb 21
No lecture - complete out-of-class assignment

Feb 23
**Second In-Class Pitch**: Pitch your idea for a mall kiosk business OR SOMETHING YOU'D LIKE TO DEVELOP FOR THE BUSINESS PLAN COMPETITION ON MARCH 30 (HE SAID IN ALL CAPS) on (NEW DATE) (5 points) Human-centered design

Bonus reading: 20 reasons why startups fail. Guess what reason one is? No market demand for the offering!

See also: Pokémoans: how various places try to take advantage of Pokémon Go


 * <span style="background-color: #ffffff; font-family: Arial,Helvetica,sans-serif;">Complete QUIZ 6 by 11:59 pm, February 24 **

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 * Humanitarian Design (Colbert Report, 5:35)**

February 28 & March 2
We will run a full cycle of the design process in class. Be ready to pair up with a fellow student and work through an intensive 45-minute activity!
 * February 28 **

Opportunity Evaluation and How to Make Your Pitch Better - Professor Armstrong in-class pitch on Sky Zone Indoor Trampoline Park Read before class: Entrepreneur.com profile of Sky Zone Indoor Trampoline Park How Entrepreneurs Evaluate Opportunities
 * March 2 **

Submit [|__Sky Zone Indoor Trampoline Park Opportunity Evaluation__] (5 points) by 11:59 pm, Friday, March 3
 * <span style="background-color: #ffffff; font-family: Arial,Helvetica,sans-serif;">Complete QUIZ 7 by 11:59 pm, March 3 **

Noted: [|3D printing for $230! Wired.com] media type="youtube" key="JXkN3nJyWEA" width="560" height="315"
 * Here's my theme song for Empathy**

Bonus: These high-tech tattoos enable you to control electronic devices (Marketwatch.com, October 11, 2016)

March 7 & 9
Read: Why Story Matters in User Experience (UX) (3-minute read) View: This screencast on how to sketch business models (8:36)

** March 7 **
Third In-Class Pitch: Pitch your idea for any type of business you’d like (5 points), but you must reasonably be able to launch this business ("no science fiction")

We'll continue the design sprint on your team projects in class. If you are not on a project team you'll need to get on one today. Slides for Design Sprint

March 9
We will complete part II of the Aldag entrance process in class. See @https://culverhouse.ua.edu/businessplan/business_summary. This deliverable counts as your THIRD in-class PITCH and counts as five points to your grade.


 * <span style="background-color: #ffffff; font-family: Arial,Helvetica,sans-serif;">Complete QUIZ 8 by 11:59 pm, March 10 **

**March 14 & 16**
**SPRING BREAK**

FORM INTO VENTURE TEAMS

Why Wait a Month for a Sofa That’s Not Even What You Wanted? (NYTimes.com, 10/27/16) ...and watch Greycork's Indiegogo Pitch Video
 * While you are SPRING BREAKING.. **

Presentation: Team Skills

March 21 & 23
Read: Forget Coding: Writing Is Design’s “Unicorn Skill” (Fastccodesign.com, two-minute read) media type="youtube" key="LncJE2otRVA" width="560" height="315"
 * You will work on your team projects in class - Here are your project team contracts (insert link after teams are formed)**
 * You will complete Quiz 10 (5 points) by 11:59 pm, Friday, March 24 **
 * Fun Friday: The Lemon Twigs**

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 * Are you good at public speaking? **
 * How "Power Poses" Can Help Your Career**

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Related: Read this WSJ article (8/20/2013) on how posture can affect a person's hormones and behavior and The power of posture and how to improve it Inside the debate of power posing, TED.COM


 * Design Sprint Slides **

Lecture Slides: Nonverbal Communication and pitching

March 28 and 30
Noted: Yardbook.com for landscaping businesses

March 28
Dress rehearsal for business plan competition

March 30 - Ed Aldag Business Plan Competition
We will have "class" in the Bryant Conference Center - all project teams will present in this competition and kick some major butt. Here is the schedule for the Aldag competition on March 30

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 * What exactly is the SPRINT methodology used at Google Ventures? **

Here's an overview of the Sprint process and YOUR PORTFOLIO deliverables

April 4 & 6
No lecture on April 4 Aldag Competition Debrief and in-class team presentations on April 6 April 6 participants roster

April 11 & 13
The Aldag competition counted as 10 points. You have points on the books for seven quizzes (35 pts), two pitches (10 pts), two opportunity registers (10 pts), and the Aldag competition (10 pts) for a total of 65 points. I am switching from 10 quizzes (15 pts) to 9 quizzes (10 pts) so you don't have one the last week of class You will have five graded assignments in class on 4/11, 4/13, 4/18, 4/25, and 4/27 for your culminating crowdfunding project - each assignment is worth 5 points. (25 pts)
 * Updates to Graded assignments**

Begin crowdfunding projects on your team ventures Slides for Crowdfunding project 4/11 and 4/13 - crowdfunding project
 * In class**

Complete these in five lecture sessions (see slides for descriptions and examples) April 11 participants roster April 13 participants roster **April 18 & 20** In entertainment, an origin story is an account or back-story revealing how a character or group of people become a protagonist or antagonist, and adds to the overall study of a narrative, often giving reasons for their intentions. "Origin Story" on Wikipedia.org Origin Story: PPG Origin of Spanx - Inc.com Bonus Material - Origin Stories in Comic Books! 4/17 - Crowdfunding project April 18 Participants Roster 4/19 - No in-class lecture - work on your own - I will hold office hours in Alston 155
 * MGT 387 Spring 2017 Crowdfunding Project Tasks **
 * 1) Refine the attributes of your offering
 * 2) Write the script for your video pitch
 * 3) Shoot the video for your campaign
 * 4) Write the project description - include the motivation for creating this product or service
 * 5) Create your promotions for your campaign
 * 6) Determine your funding goal and pledge-reward levels
 * 7) Post your mock crowdfunding campaign on Kickstarter, Wix.com, or some other rich media platform
 * 8) Present your campaign in class
 * You need an origin story! **
 * Complete Quiz 9 by 11:59 pm, April 21.**

April 25 & 27
4/25 - No in-class lecture - work on your own - I will hold office hours in Alston 155

4/27 - present crowdfunding projects