Luxr's+Persona+Development+Framework

=media type="custom" key="25820748"Customer Persona Development Framework= toc The personal development framework has four quadrants:
 * 1) A Person (give him or her a face!)
 * 2) Demographics (aka "facts" about the person)
 * 3) Behaviors
 * 4) Needs & Goals

The goal is to have a visual and contextual (to the problem you solve) representation of your customer, an idea of what that person may look like, what things they engage with and what they are looking for (again in the context of the market you're in).

1. The person
This box is all about visualizing your customer. There are four components to this: a name; a face; a place; and a bubble speech or thought.


 * The name helps to render the persona with more detail to make it real and remind you that you are dealing with a human being and not a market segment.
 * The face really means a face and a body, potentially clothing, accessories and gadgets. The idea if that if your persona walks by you will instantly recognize her.
 * The place helps you give the whole thing a context, generally it's the location/setting where your persona will be using your product.
 * The bubble speech is the finishing touch, externalizing the problem you're trying to solve.


 * The goal of your person archetype** is for you to feel like you know this person and could find a way to meet him/her tomorrow if you wanted to. This person is who you should keep in mind as you complete each of the remaining three quadrants - we're talking about this person you just drew and named, not some faceless, nameless person.

4. Needs and Goals
=Useful Links= http://luxr.co/ SpikeLab.org customer personal template for remote teams