MGT+386+Spring+2014

=** media type="custom" key="25093272"Welcome to the wiki site for MGT 386, Foundations of Entrepreneurship, Spring Semester, 2014 **= =Project Teams and Members= toc = Assignments at-a-glance =
 * Samantha Gaffney, Lizzy Williams, Amanda Smith, Hillary Willingham
 * Ashley Austin, Allie Addicks, Madeline Johnson, Leigh Rusevlyan, Laura Smith
 * Liu Hangqiao, Liu Liu, Xiaoyi Zhu, Tianze Cen: Umbrella Rental
 * Sara Blevins, Lauren kiser, Matthew Gaylord, Dana Jordan
 * Candace Brannan, Jessica Fanton, William Hayes: Clean up service for bar
 * Collin Brown, Jacob West, Spencer Clubb,
 * Ben Hubbard, Amber Cobia, Nic Roberson

(all submittals due by midnight to MGT386@gmail.com unless otherwise indicated)
= Get the calendar = Google Calendar media type="custom" key="25058526" = Schedule =
 * Syllabus containing assignments || [[file:Syllabus – MGT 386 – Foundations of Entrepreneurship Spring 2014.docx]] || ** Points ** ||  ||
 * 20 quizzes worth 2.5 points each || Beginning on January 14...ending on March 20. You will receive a quiz form embedded in an email from me to you about 24 hours before each lecture. Each quiz will draw directly from materials posted corresponding to the lecture or activities for the next day's class. || 50 || 1/14 ||
 * Big Picture Essay || Big picture essay || 5 || 1/16 ||
 * Start your own business || Start Your Own Business || 5 || 1/21 ||
 * * Diary 1 ||  ||   || 1/24 ||
 * * Diary 2 ||  ||   || 1/31 ||
 * * Diary 3 ||  ||   || 2/7 ||
 * * Diary 4 ||  ||   || 2/14 ||
 * * Two-page analysis || Write in Word doc:
 * 1) what did you do;
 * 2) what did you do well;
 * 3) what did you do not so well;
 * 4) what would you do next time? || 5 || 2/21 ||
 * Opportunity Registers ||  ||   ||   ||
 * * Vending machine ||  || 5 || 2/28 ||
 * * Kiosk ||  || 5 || 3/7 ||
 * Pitching Video ||  || 5 || 3/14 ||
 * Storyboard ||  || 5 || 3/20 ||
 * Business Model Generation canvas ||  || 5 || 4/3 ||
 * Business Plan or Kickstarter Video || You can write a business plan if you have a high potential growth venture; otherwise, you will create a "Kickstarter-like" video that promotes your product or service and offers different levels of rewards for pledges. || 10 || 4/17 ||
 * ** Date and Topic ** || ** Files and Links ** || ** Assignments and Deliverables Coming Up ** ||
 * Week 2

January 14
Read: || Out-of-class assignment and homework (due midnight, 1/16) - Big picture essay ||
 * Theme **** : "The constructs of entrepreneurship" **
 * Opportunities
 * The four constructs of entrepreneurship
 * Entrepreneurs, opportunities, resources, and uncertainty || App Development
 * ===January 16===
 * 3x5 workout of the day: What would you make?
 * More on The four constructs of entrepreneurship

Brian Morgan --> Discussion questions: Opportunity Recognition - Jeffrey Timmons New project? Don’t analyze – act!
 * 1) What insights led Brian to “discover” this opportunity?
 * 2) Why was (or was not) Brian the right person to pursue this opportunity?
 * 3) What was his mindset regarding the use of resources early in the venture?
 * 4) How did Brian deal with uncertainty?
 * 5) How did the opportunity change over time? || [[file:Brian Morgan.pptx]]

Then: Brian Morgan in Inc Magazine, 2009 Now: [|Adventure Life "Our Team"] Video Link: Panama Travel Adventure || Out-of-class assignment and homework (due midnight, 1/16) - Big picture essay ||
 * Week 3

January 21

 * Theme: More insights into opportunities**
 * Video Pitch(es) of the Day: Enkinta Energy, Excalibur, FlashFood**
 * Discussion: What makes a great pitch?** || [[file:More slides about Opportunities Jan 20 2014.pptx]]

//** Questions for Quiz 3 will come from these slides **// || Start your $10 business assignment on January 20. ||
 * ===January 23===
 * Theme: Insights into UX (user experience)** || Steve Blank and Bob Dorf's Customer Development Manifesto

//** Questions for Quiz 4 will come from this reading **// ||  ||
 * Week 4

January 28
Theme: Pitching || Visit and read the materials in the wiki page "pitches" and the reading Perfect Elevator Pitch

//** Questions for Quiz 5 will come from this wiki page and the Perfect Elevator Pitch reading **// || media type="custom" key="24922588" //** Reminder: Second $10 business diaries due by midnight, January 31. **// || More Pitching || Read:
 * ===January 30===
 * 1) Two sentences that engage customers - PDF version-->
 * 2) Storyboarding

In-class (out-of-class if Thursday is cancelled) assignment - In-class exercise: ** student problems ** and constructing a pitch

//** Questions for Quiz 6 will come from the "two sentences" reading assigned above and the Storyboarding page of this wiki **// || ||
 * Week 5

February 4
|| ** Pitching ** Read: How to pitch a brilliant idea (Elsbach, HBR, 2003)

Openers: Chris Willis
 * [|Details]
 * [[file:profcraigarmstrong/How to pitch a brilliant idea.ppt|Download]]
 * 14 KB
 * Cup Ad - CoffeeCup Advertising
 * Bladepad
 * House Inc


 * Focus: Pitches and Student Problems**



//** You will turn in these worksheets at the end of lecture for my feedback. **//

//** Questions for Quiz 7 will come from the Kimberly Elsbach ("How to Pitch a Brilliant Idea") reading on pitching **// ||  || WOW || Getting to WOW. View First Impressions and Crafting Your Wow Statement and read the Getting to Wow PDF file.
 * ===February 6===

//** Questions for Quiz 8 will come from the videos and Getting to Wow reading **//

//** February 6 lecture post script: Student Problems **// || // ** Third $10 business diaries due by midnight, February 7 ** // //** Reminder: $10 Business Diaries are not TEAM submittals. Each student needs to turn in a diary at the end of each week. **//


 * // ** "What did you do?" ** //
 * // ** "What happened?" ** //
 * // ** "What did you think about?" ** //
 * // ** "Did you make any money?" ** //
 * // ** "What will you do next?" ** // ||
 * Week 6

February 11
|| ** Front Matter: **** A tale of two (no, three!) Kickstarter projects in Alabama ** In class
 * ** Bourbon Pens **
 * ** Doobie's Dog House **
 * ** DAK's Spices **

//**Opportunity shaping and reshaping**// (card sorting, Lotus blossom technique, storyboarding) Example: __ The Marina Experience __ Start work on your first opportunity register - storyboard the experience of your target market! Use this storyboard template to create a storyboard for your first opportunity register

Related: How to build your creative confidence

//** Questions for Quiz 9 will come from the storyboard wiki page **// ||  ||
 * Experiment: "Take the mundane experience and turn it into an adventure!"**
 * ===February 13===
 * Entrepreneurial resources and competitive advantage ** || ** Read: **
 * [|Details]
 * [[file:profcraigarmstrong/Brush Greene Hart AME 2001 idea to advantage.pdf|Download]]
 * 8 MB
 * [|Details]
 * [[file:profcraigarmstrong/Entrepreneurial resources.pptx|Download]]
 * 587 KB

Jeff Hawkins - view all seven videos
 * View: **

//** Questions for Quiz 10 will come from the Brush, Greene, & Hart PDF reading posted above. **// || // ** Fourth and final $10 business diaries due by midnight, February 14 ** // //** Reminder: $10 Business Diaries are not TEAM submittals. Each student needs to turn in a diary at the end of each week (submitted no earlier than Thursday). **//


 * // ** "What did you do?" ** //
 * // ** "What happened?" ** //
 * // ** "What did you think about?" ** //
 * // ** "Did you make any money?" ** //
 * // ** "What will you do next?" ** // ||
 * Week 7

February 18
and also read: Key resources
 * Entrepreneurial resources and competitive advantage - intellectual property ** || // ** Homework: ** // Before lecture on Feb 18, read [[file:profcraigarmstrong/Craigslist Case.pdf|Craigslist]] and [|participate in an online discussion]

// Complete Quiz 11 before class begins //


 * // Topic: Intellectual property //**

W&P Mason Jar Cocktail Shaker
 * [|Details]
 * [[file:profcraigarmstrong/Intellectual property.ppt|Download]]
 * 1 MB

// Crocs //

//** Questions for Quiz 11 will come from the Craigslist reading posted above. **// ||  || Students are supposed to design a logo for their $10 business or the business idea they will pitch by March 14.
 * ===February 20===
 * Entrepreneurial resources and competitive advantage - intellectual property ** || Read Logo design
 * [|Details]
 * [[file:profcraigarmstrong/Protecting intellectual property.pptx|Download]]
 * 285 KB

// ** In class ** // // Design your own logo // || ** Two-page $10 business analysis due February 21 - write in Word doc: **
 * 1) **// what did you do; //**
 * 2) **// what did you do well; //**
 * 3) **// what did you do not so well; //**
 * 4) **// what would you do next time? //** ||
 * **Week 8**

** Marketing for entrepreneurs **
|| ** Marketing for Entrepreneurs **


 * Daymond John Mentor Lessons **


 * Company profile: Crowdly **
 * [|Details]
 * [[file:profcraigarmstrong/Marketing for new ventures.ppt|Download]]
 * 640 KB

Guide to Content Marketing (during class) || **First opportunity register due by midnight, Feb 28** ||
 * 2/27 (before class) **
 * [|Details]
 * [[file:profcraigarmstrong/Ethnographic market research.pptm|Download]]
 * 611 KB
 * Week 9

March 4 & 6
Human resources and founding teams || Human resource issues - Building the Founding Team //** Question for Quiz 15 come from the slides at the top of the "Building the Founding Team" page **//

Team Skills for Business Planning

for Thursday
 * [|Details]
 * [[file:profcraigarmstrong/The new venture team -Timmons chapter.ppt|Download]]
 * 62 KB

More Human Resources

Conflicts that Kill Partnerships See also: CNET's Top 10 Dot Com Flops Startup.com - The Sequel In class competition: The iPhone PEZ dispenser || **Second opportunity register due by midnight, March 7** ||
 * [|Details]
 * [[file:profcraigarmstrong/The iPhone Pez Dispenser Opportunity.pptx|Download]]
 * 8 MB
 * Week 10

March 11 & 13
Raising capital - Entrepreneurial finance and milestones || ** //Before class:// ** // View: // Campaign to Raise Capital // Read: // // Venture Capital // // Regulation D //

Lecture: Venture Capital Issues


 * [|Details]
 * [[file:profcraigarmstrong/Debt Funding.pptx|Download]]
 * 278 KB

|| //** Pitching videos due by midnight, March 14, through the weekend... **// || Pitching videos
 * ===March 18===

March 20
No lecture - work on pitch videos outside of class ||  ||   || Form teams || Team project work in class
 * **March 25 & 27** || [[image:springbreak.gif]] ||  ||
 * ===April 1 & 3===

@Eric Reis on the Lean Startup || ** In each session I will introduce a framework or tool you can use to develop your team project and use later if and when you join a startup. ** ||
 * ===April 8 & 10=== || Team project work in class ||  ||
 * ===April 15 & 18=== || Team project work in class ||  ||
 * || Final team projects due 5 pm, April 24 (a **Wednesday)** ||  ||