Social+Media


 * [[image:http://www.entrepreneur.com/dbimages/blog/h1/orabrush-mascot.jpg width="200" height="128" link="http://www.entrepreneur.com/blog/222404/smart"]] || [|Understanding O][|rabrush's explosive popularity on YouTube] (Entrepreneur Magazine, December, 2011). Yep. Dude is a tongue.

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 * Lessons of Orabrush**
 * Social media was a necessity, not a luxury. Already spent $40,000 on an infomercial that produced 100 sales. Cost $30/day for Promoted Video ads.
 * Used a "chief media officer" to help develop short films about their product.
 * Relied on YouTube's paid search and gave first brush free to people who like them on Facebook or YouTube. ||



Master the Delicate Art of Social Media: Comedian Nick Kroll's 20 easy steps to using Facebook, Twitter, and all those other social media outlets.