Mission+Statements

A mission statement is a statement of the purpose of a company, organization or person, its reason for existing. The mission statement should guide the actions of the organization, spell out its overall goal, provide a path, and guide decision-making. It provides "the framework or context within which the company's strategies are formulated." It's like a goal for what the company wants to do for the world.

Effective mission statements articulate the organization's purpose of existence. To do so, mission statements often include the following information:

The commercial mission statement can consist of 3 essential components:
 * 1) Aim(s) of the organization
 * 2) The organization's primary stakeholders: clients/customers, shareholders, congregation, etc. (whom the organization serves)
 * 3) How the organization provides value to these stakeholders, for example by offering specific types of products and/or services
 * 4) A declaration of an organization's sole core purpose. A mission statement answers the question, "Why do we exist?"


 * 1) Key market – who is your target client/customer? (generalize if needed)
 * 2) Contribution – what product or service do you provide to that client?
 * 3) Distinction – what makes your product or service unique, so that the client would choose you?

Belk's Department Stores
"To satisfy the modern Southern lifestyle like no one else, so that our customers get the fashion they desire and the value they deserve." Belk's also communicates vision and values statements on the same page of its website

Ben & Jerry's Mission Statement
Ben & Jerry’s is founded on and dedicated to a sustainable corporate concept of linked prosperity. Our mission consists of 3 interrelated parts: Underlying the mission of Ben & Jerry’s is the determination to seek new and creative ways of addressing all three parts, while holding a deep respect for individuals inside and outside the company and for the communities of which they are a part.
 * 1) Social Mission: To operate the Company in a way that actively recognizes the central role that business plays in society by initiating innovative ways to improve the quality of life locally, nationally and internationally.
 * 2) Product Mission: To make, distribute and sell the finest quality all natural ice cream and euphoric concoctions with a continued commitment to incorporating wholesome, natural ingredients and promoting business practices that respect the Earth and the Environment.
 * 3) Economic Mission: To operate the Company on a sustainable financial basis of profitable growth, increasing value for our stakeholders and expanding opportunities for development and career growth for our employees.

Druid County Hospital Mission Statement
"DCH Health System provides high-quality, compassionate community-based health services to the communities we serve through our employees, physicians and volunteers in a financially responsible manner."

McDonald's Mission Statement
McDonald's brand mission is to be our customers' favorite place and way to eat and drink. Our worldwide operations are aligned around a global strategy called the Plan to Win, which center on an exceptional customer experience – People, Products, Place, Price and Promotion. We are committed to continuously improving our operations and enhancing our customers' experience.

McDonald's also goes to great lengths to communicate its values on its mission statement page.

University of Alabama
" To advance the intellectual and social condition of the people of the State through quality programs of teaching, research, and service."

Oakley Sunglasses
Oakley focuses on the design aspect of its products. Here's the company's "philosophy of design," which is essentially their form of a mission statement:

**FIVE RULES DEFINE OUR PHILOSOPHY OF DESIGN:** > That means sending out hunter-gatherers to roam the world for inspirations, and locking ourselves in a design bunker until even the raw materials get the science treatment. > We think they should fuel each other until they reach a critical mass called innovation. > By serving the demands of professional athletes, we create innovations that serve all. > That’s what invention is all about. Science and art come together, producing a new formula of performance and style. And, the occasional nasty explosion.
 * 1) Redefine products by redefining what is physically possible. Nothing is impossible — we know that from experience. But new ideas demand new technology, and some are insistent. CAD/CAM engineering lets us experiment and explore.
 * 2) Reject conventional ideas, and when necessary, reinvent from scratch.
 * 1) Erase the line between form and function by elevating physics to the level of art.
 * 1) Transcend performance innovations into solutions for everyday applications.
 * 1) Deliver the unexpected.