How+to+Pivot


 * ==Pivoting Exemplar: Scribd==

Before Scribd was Scribd, founder Trip Adler had contemplated starting a ride-sharing service, then switched to a combination ride sharing service / search engine. Following that he envisioned a Craigslist for colleges, which morphed into 1-800-ASKTRIP: a call center where a caller could ask just about anything, and then a "Rate-your-happiness," which he described as "Almost Twitter." Finally, after pivoting to and fro, Adler settled on Scribd, which at the beginning was a YouTube for academic publishing. It quickly became one of the top social media sites. || media type="custom" key="23886388" ||