Developing+the+New+Venture

toc Course Home Page =Topics with Point Assignments (50 total)=

Before starting with these steps, view these slides on Quick and Lean Startup Activities
 * 1) Customer persona (5)
 * 2) Value proposition canvas (5)
 * 3) Hypothesis development and experimental design (5)
 * 4) Minimum viable product and/or minimum viable features (5)
 * 5) REVISED opportunity register for your entrepreneurial idea (5)
 * 6)  How to build products that delight customers (WuFoo, Y Combinator series) (5)
 * 7)  How to Raise Money (Marc Andreessen, Y Combinator series) (5)
 * 8)  The Importance of Vision and Culture (Alfred Lin, Former COO, Zappos and Partner, Sequoia Capital; Brian Chesky, Founder, Airbnb) (5)
 * 9)  How to Manage (Ben Horowitz, Y Combinator series) (5)
 * 10) Legal and accounting issues (Kirsty Nathoo, Carolynn Levy,Partners, Y Combinator series)(5)

1. Customer Persona
You will create a customer persona to develop insights into the behaviors, demographics, and goals and needs of a hypothetical customer for your offering. The easiest way to do this is to create a PPT slide or google presentation slide, make a two-by-two matrix, and label them (from top left going clockwise): customer, behaviors, needs and goals, and demographics. Be sure to give your customer a name. Demographics should be specific to that customer (e.g, she is not 18-34, she is 24). Submit a customer persona for the business idea in your opportunity register to NVDBAMA@gmail.com. CHECK OUT THESE PERSONA SUBMITTALS FROM WINTER INTERIM SESSION STUDENTS.

2. Value Proposition Canvas
You will create a value proposition canvas that relates your customer segment (part which is your customer persona) to your unique value proposition. READ these slides. Submit a value proposition canvas for the business idea in your opportunity register to NVDBAMA@gmail.com.

3. Hypothesis development and experimental design
You will write a hypothesis about what kind(s) of customer behavior you would expect to see from your unique value proposition offering from the previous step. Submit a hypothesis and experimental design for the business idea in your opportunity register using this form

4. Minimum viable product
You will develop a minimum viable product or minimum set of features that you could use to test your hypothesis from the previous step. Create and submit a minimum viable product or minimum set of features for the business idea in your opportunity register on a web page or Powerpoint slide and send to NVDBAMA@gmail.com. The simplest type of minimum viable product you should make for this task is a landing page. View these slides on landing pages to get some ideas.

5. REVISED opportunity register
You will revise your initial opportunity register based on what you've learned from your customer persona, value proposition canvas, hypothesis development and experimental design, and development of a minimum viable product. Send to NVDBAMA@gmail.com.

**6. How to build products that delight customers **
(Kevin Hale, Founder, WuFoo; Partner, Y Combinator)

**Read: Articles**
Jared Spool What Makes a Design "Intuitive?" Customer Intimacy and Other Value Disciplines, Harvard Business Review Creating Passionate Users

**View:** Kevin Hale
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Complete: Quiz
Quiz on How to Build Products Users Love

7. How to Raise Money
( Marc Andreessen, Ron Conway, and Parker Conrad , Y Combinator series)

**Read: Articles**
Paul Graham on How to Convince Investors Paul Graham on How to Raise Money Reid Hoffman on Linkedin’s Series B Pitch to Greylock // for reference only // : Ron Conway's Reading List

**View:** Marc, Ron, and Parker, 10/21/14
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Complete: Quiz
Quiz on How to Raise Money

8. The Importance of Vision and Culture
(Alfred Lin, Former COO, Zappos and Partner, Sequoia Capital; Brian Chesky, Founder, Airbnb)

**Read: Articles**
The Happiness Culture - Zappos isn’t a Company -- it’s a Mission, Fast Company Don’t F##ck Up the Culture, Brian Chesky

**View**: Alfred Lin and Brian Chesky on Culture, Y Combinator series (10/23/14)
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Complete: Quiz
Quiz on the Importance of Vision and Culture

9. How to Manage
(Ben Horowitz, Y Combinator series, 11/11/14)

**Read: (all from Ben's blog) **
Making Yourself CEO A Good Place to Work How to Minimize Politics in Your Company === HR and Other People Issues and ** How to Lead ****(both google slide presentations)**===

**View**: HR and Other People Issues and Ben Horowitz on One Management Concept
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 * Ben Horowitz on One Management Concept**

Complete: Quiz
Quiz on Ben Horowitz's How to Manage Lecture

10. Legal and accounting issues
(Kirsty Nathoo, Carolynn Levy,Partners, Y Combinator series) media type="youtube" key="EHzvmyMJEK4" width="560" height="315"
 * Read:**
 * View **<span style="background-color: #ffffff; font-family: 'Trebuchet MS',Helvetica,sans-serif; font-size: 13px; line-height: 1.5;">**: Legal and accounting issues with Kirsty Nathoo and Carolynn Levy**

Complete: Quiz
Quiz on Legal and Accounting Issues