Using+Social+Media+as+a+Marketing+Tool

Stanford Graduate School of Business - Part of 2010 Conference on Entrepreneurship - You've set up a Facebook Fan page and Twitter accounts for your company. Now what? Panelists share best practices on how to harness Facebook, Twitter, blogs and other social media channels as a marketing tool. When used effectively, social media can help a company build its brand, engender customer loyalty, gather candid feedback to improve the product or service, reach new audiences, and ultimately increase awareness and sales. media type="custom" key="12753632"