Advice+for+Non-Technical+Founders

media type="custom" key="25820778" > (StartupNews.com.au, July 1, 2014)
 * What You Need To Know As A Non Technical Startup Founder You don't need to know how to code, but you will need to know and understand all the key terms and concepts
 * [|8 Things Every Non-Technical Founder Should Know How to Do]. Alex Turnbull founded three SaaS companies without writing a single line of code. ** Skill number 1: Research and validation! ** (May 8, 2014). The other seven: build visuals (e.g., wireframes) to map out features; give co-workers laser-focused feedback; pre-sell to get qualified leads; become very good at connecting with people and selling; cheerlead for yourself, team mates, and customers; learn the technical tools of your trade; and be willing to do anything that would otherwise be a waste of your developers' time.
 * [|The myth of the non-technical startup employee] (Model View Culture, March 17, 2014). This article points out the common ways "non-technical" startup employees are treated by their "technical" co-workers. These indignities tend to follow along three themes: (1) you took a job in business ops because you're not smart enough to be an engineer; (2) since you're not technical, you don't really understand the product; and (3) the ops person is there to be your mommy. Zoelle Egner debunks all three myths.
 * Non-technical founders: Stop trying to learn how to code " The truth is, I don’t need to be a super coder to test out my ideas  . There are a lot of non-coding ways to test out ideas and figure out product market fit. Learning to code so you can build all of your great ideas will likely leave you disappointed. In reality, building cool apps is only a piece of the puzzle. Believe it or not, non-technical skills are a critical piece of the puzzle as well." (January, 2013)
 * The biography of Undrip, which lasted from 2009-2011 (undrip.com)
 * TechCrunch.com [ For the founder who can't code (6/3/2012)
 * Udemy.com How to write your own apps - even if you're not a programmer (Udemy.com, 9/13/13)
 * How a solo, non-technical founder hustled her way to launching a startup An interview with Syawable founder Lindsey Harper (TheStartupFoundry.com, May 11, 2011)

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