Logo+Design

= Logos should convey to your target customer base what your values are. =

You should also understand what you are signalling to your target customers with the color choices for your logo. From **[|99designs]**: ** Red ** (Passion, Anger, Vigor, Love, Danger), ** Yellow ** (Knowledge, Energy, Joy, Intellect, Youth), ** Green ** (Fertility, Wealth, Healing, Success, Growth), ** White ** (Purity, Healing, Perfection, Clean, Virtue), ** Blue ** (Knowledge, Trust, Tranquility, Calm, Peace, Cool), Black (Fear, Secrecy, Formal, Luxury), ** Purple ** (Royalty, Wisdom, Spirituality, Imagination), ** Orange ** (creativity, Invigoration, Unique, Stimulation), and ** Gray ** (Balance, Sophistication, Neutrality, Uncommitted).

Some useful links (without any implied endorsements...,):

 * What makes a great logo (from The Thinker)
 * 10 principles of the master logo designers (from Tutsplus.com)
 * Creative logo design - Four principles of effective design (from JohnnyFlash.net)
 * The principles of good logo design (from LogoBird)

**Here's is 99Designs' pitch for their service -**@http://video.99designs.com/homepage_1.mp4
Crowdsource your logo design. **[|99designs]** is an online marketplace for crowdsourced graphic design, with a new design uploaded every 6 seconds and over **$20,000,000** paid out to its design community in just 3 years. 99Designs lets its customers launch design contests that recruit scores of designers motivated to earn cash and reputations. In April 2011, 99designs announced a $35 million first-round investment to assist with global expansion. This investment round was led by Accel Partners with participation from angel investors Michael Dearing (eBay, Harrision Metal), Dave Goldberg (Survey Monkey), Stewart Butterfield (Flickr, Tiny Speck), and Anthony Casalena (Squarespace) One customer's testimonial sums it up: //“Genius approach - Why work with 1 designer when you can work with 100? I launched the contest and quickly received 150+ entries from talent all over the world. The designs kept pouring in, and then BINGO, saw it loved it.”//