Reading+assignment+-+Pitching+a+brilliant+idea

Prior to the lecture in class on January 26, you should read the following article(s):

Elsbach, Kimberly D. 2003. How to pitch a brilliant idea. //Harvard Business Review//, 81(9): 117-123.

To access this article, you'll need to go to the online resources of Bruno Library (or access it through Google Scholar- suggested search term "elsbach harvard business review brilliant idea"). In Bruno Library, click on "electronic journals," then enter "Harvard Business Review" as the journal name. Select the option under Harvard Business Review for Business Source Premier. Then click on the year 2003 and issue number 9 to get access to the PDF article. Finally, read it.