Crowdly

=Crowdly=

Crowdly is a great example of a self-confessed "non-tech" guy, CEO Dan Sullivan, summoning the right resources, hacking processes and tools, and identifying and tracking the key metrics to build his company. Crowdly helps is clients finds the fans - "superfans" - who do more than “like” them on Facebook and allows them to engage, share, and be heard. Crowdly does this by seamlessly integrating with your Facebook community, so clients get much more out of what they’re already doing on social media.

Facebook introduced [|community pages] in 2010 to let its members learn more about a topic or an experience, e.g., cooking, learning a new language, and see what their friends and others in the Facebook community are saying about this topic. Facebook says that if a page becomes popular enough, administration will be handed over to the Facebook community. In other words, Community Pages become a whole lot like a wiki once they reach a certain threshold. Another goal for Facebook is to keep official Pages in the hands of their respective brand owners. Community Pages “give our users opportunities to express their enthusiasm and creativity, while allowing for Official Pages to continue representing official entities such as businesses, bands and public figures.”

A recent [|white paper] posted by Crowdly claims that a Facebook community lives and dies by the activity of the top 5% of its members. Retaining these advocates is a great, predictive measure of a brand community's success.

Links
Crowdly.com [|Dan Sullivan writes on Apple's acquisition of Topsy] (1/8/14)