Market+Analysis

Market Analysis
(this page is a work in progress, last updated October 9. 2012) Read:
 * Day, G.S. 1981. Strategic Market Analysis and Definition: An Integrated Approach. Strategic Management Journal, 2: 281-299.

Describe your unique value proposition to your customers

Finally, using the 5 Ps of marketing, determine (1) price, (2) promotion, (3) place, (4) position, and (5) product (service) features that help to fulfill your unique value proposition.