Charles+House

=Defiant intrapreneurship - Charles House= As an HP engineer in the '60s, Charles House was determined to create a large-screen electrostatic monitor. When he was told, "When I come back in a year, I don‘t want to see that product in the lab!" by a superior, he took it as incentive to get the monitor out of the lab – and into production as soon as possible. That superior was David Packard. House's monitor was used in heart transplants and in NASA's manned moon landings (Hisrich, 2004: 50). H-P projected that they would sell no more than 30 of these units; in reality, the company sold more than 17,000 of these large-screen monitors to produce over $35 million in revenues. House was subsequently awarded the "HP Award for Meritorious Defiance."

Hisrich, R.D. 2004. Small business solutions. McGraw-Hill, New York.