Business+Plan+Improvement+Project

This page presents the requirements for the business plan improvement project. Your task is to evaluate the Autoshop business plan and make it work for one store using restructuring its financial assumptions. You will need to use the cost of goods sold and revenue per car they prescribe in their business plan ( See page 35 of their business plan ), but you will need to retool their assumptions about fixed costs, market size, product mix, store location, spending behaviors, and activities they perform at their store, among other issues.

You should identify:
 * 1) start-up funds necessary to cover start-up costs and working capital until store reaches profitability
 * 2) start-up costs necessary to get the store ready to be an "Autoshop" retail store (in whatever form you re-imagine it - what about a store-within-another-store?)
 * 3) fixed costs necessary to run the store profitably - these include rent, utilities, advertising, wages, benefits, etc. - what key resources do they need to run this business, and how can you profitably structure these costs against variable revenues and variable costs?
 * 4) market behaviors such as how many customers will visit the store, which types of cars they will likely buy, target demographics, how often and how much will they buy/spend, and what, if anything, will lead them to be repeat customers.
 * 5) finally, do not forget to address what makes Autoshop "special" so that they can resist imitators and build a brand.

This project is due in Excel format by December 4. You should start thinking about how to restructure their financial assumptions for one store NOW (November 6) so that you aren't surprised by the attention needed for these tasks during the last week of the semester.

Don't count on it, but I may provide a go-by Excel template for your use. Encourage me if you want one.


 * Attachment: Autoshop business plan**