Getting+People+to+Switch

Getting your the customers in your target market to switch from what they're comfortable with, even if it's an imperfect solution, can be a challenge for a new venture. Here are some narratives about this process.

Interview with [|SlideRocket] CEO Chuck Dietrich on the power of presentations and getting people to switch from Powerpoint in the business world ([|Indezine.com, November 2010]).