MGT+386+Fall+2013

=** Welcome to the wiki site for MGT 386, Foundations of Entrepreneurship, Fall Semester, 2013 **= Before the semester begins......toc = Assignments at-a-glance =

(all submittals due by midnight to MGT386@gmail.com unless otherwise indicated)
= Congratulations to the 15 finalists in the 2013 pitching competition =
 * Syllabus containing assignments || [[file:Syllabus – MGT 386 – Foundations of Entrepreneurship Fall 2013.docx]] || ** Points ** ||  ||
 * 25 quizzes worth 2 points each ||  || 50 ||   ||
 * Big Picture Essay || Big picture essay || 5 || 8/30 ||
 * Start your own business || Start Your Own Business || 5 ||   ||
 * * Diary 1 ||  ||   || 9/13 ||
 * * Diary 2 ||  ||   || 9/20 ||
 * * Diary 3 ||  ||   || 9/27 ||
 * * Diary 4 ||  ||   || 10/4 ||
 * * Two-page analysis || Write in Word doc:
 * 1) what did you do;
 * 2) what did you do well;
 * 3) what did you do not so well;
 * 4) what would you do next time? || 5 || 10/8 ||
 * Opportunity Registers ||  ||   ||   ||
 * * Vending machine OR ||   || 1 || 9/13 ||
 * * Kiosk OR ||  || 1 || 9/20 ||
 * * Student choice OR ||  || 8 || 9/27 ||
 * Pitching Video ||  || 5 || 10/11 ||
 * Feasibility analysis ||  || 5 || 9/5 ||
 * Business Model Generation canvas || //** In class; if they are looking good, I will call 11/12 the due date. **// || 5 || 11/12 ||
 * Business Plan or Kickstarter Video || You can write a business plan if you have a high potential growth venture; otherwise, you will create a "Kickstarter-like" video that promotes your product or service and offers different levels of rewards for pledges. || 10 || 12/6 ||

//** Thank you to all students who submitted their pitches! **//

media type="custom" key="23702962"
 * Looking for an idea for your $10 business? Here's a $50 interior designer (WSJ, 8/29/13)**

Office for Technology Transfer Student Internship Opportunities for Spring 2014 Entrepreneur profile : Robert Hone

= Schedule =
 * ** Date and Topic ** || ** Files and Links ** || ** Assignments and deliverables coming up ** ||
 * ** August 22 Lecture - ** Course opening presentation - Expectations for the course and you


 * Meet in Bidgood Hall, Room 34, 12:30pm - 1:45 pm, Tuesdays and Thursdays
 * Text: //** None required **// - all of your course materials are hosted on this wiki site
 * Make sure you have joined completed the two assignments in the bullets above || [[file:Welcome to Foundations of Entrepreneurship.pptx]] || Do these things **NOW**:

Read:
 * JOIN this wiki today
 * Send a head shot of yourself to MGT386@gmail.com using the email account you'd like to use for communications in this course. ||
 * ** August 27 (materials for this lecture will be posted by end of day ** August 23 ** Sorry, August 25) **
 * Theme****: "The constructs of entrepreneurship"**
 * Opportunities
 * The four constructs of entrepreneurship
 * Entrepreneurs, opportunities, resources, and uncertainty
 * "What is a construct?"

These materials are fair game for the quiz at the beginning of tomorrow's class. ||

Updated and extended PPTX

Jon Kamen: "STEAM not STEM" || Out-of-class assignment and homework (due midnight, August 30) - Big picture essay || 3x5 workout of the day: What would you make? The four constructs of entrepreneurship
 * ** August 29 **

Brian Morgan --> Discussion questions: media type="custom" key="23693204" || Quiz 3 on big picture topic
 * 1) What insights led Brian to “discover” this opportunity?
 * 2) Why was (or was not) Brian the right person to pursue this opportunity?
 * 3) What was his mindset regarding the use of resources early in the venture?
 * 4) How did Brian deal with uncertainty?
 * 5) How did the opportunity change over time? || [[file:Brian Morgan.pptx]] || **Bill Gartner on the "Narrative of the Young Entrepreneur" (6:53)**
 * ** Sep 3 **

Understanding opportunities -->

Evaluating opportunities
 * Opportunity Registers and 1st assignment (due Friday, Sep 13) Vending Machine Opportunity Register

Rest of lecture: Preview of Sky Zone Indoor Trampoline Park || ||   || Entrepreneurs of all types are invited! Every event has been well attended by both new and seasoned entrepreneurs. The networking and knowledge sharing is invaluable. Please spread the word! MUST be 21 to attend. ||  ||
 * //** Sep 3 announcement **// || **//Tuscaloosa Start Up Drinks//** - 5:00-7:00pm at The Alcove today This Evening,September 3RD from 5:00-7:00 pm at The Alcove. A grassroots effort has sprung up in cities around the world where people gather around a bar to have a pint and discuss what they are working on, what they need help with and what they can do for each other. No presentations. No pitches. No sponsors or speakers, just drinks and startup talk.
 * ** Sep 5 **
 * Quiz 4 on User Experience reading and Sky Zone Trampoline Park
 * User experience and empathy
 * In-class feasibility analysis || In advance of Sep 5 lecture:
 * 1) Read about user experience on the private part of this wiki - if you didn't already join the wiki you'll need to do so now to complete the reading.
 * 2) View Real Empathy for Innovation
 * 3) Read Sky Zone Indoor Trampoline Park

In-class - quick and dirty feasibility analysis with randomly-assigned teams || Feasibility analysis due by midnight, Sep 5 by email to MGT386@gmail.com with subject line "Feasibility Analysis"

One person from each team will submit the deliverable and cc: the remaining team members. ||
 * ** Sep 10 **
 * Art and Science of Pitching - Pitches **

Pitch of the day: Action Figure Laboratories

Student Problems || # Blaze Bike Light
 * 1) Start your $10 business this week
 * 2) Action Figure Labs
 * 3) Pitching!
 * 4) In-class exercise: student problems and constructing a pitch || [[image:starting line.jpg width="106" height="67"]]Start your $10 business project this week ||
 * ** Sep 12 **


 * More pitching **


 * Quiz 06 questions will come from Proof Eyewear presentation and two PDF readings assigned here **
 * --> ** || Amanda Perna

//**Opportunity Register 1 Reminder**//

View and read materials on this wiki page: Proof Eyewear Be prepared to answer these questions: Also read: Katz and Green on Elevator Pitches BusinessWeek Perfect Elevator Pitch || First $10 business diary due by midnight, September 13. Email diary entries with subject line "Diary 1" to MGT386@gmail.com
 * 1) Do the math for the first year. $433,000 in total revenues brought $150,000 in profits. They have great gross profit margins (300% for wholesalers, 600% for retailers). The boys "don't take any salary." What's going on with operating expenses?
 * 2) The brothers think the company is worth $1.5 million. The Sharks think the company is worth $600,000. Who is right and why? (consult the revenue numbers and growth projections for your answer)
 * 3) How much does Kevin's demand for an up-front royalty payment affect Proof's ability to grow organically through revenues?
 * 4) Did the brothers make the right decision? Explain.

First opportunity register due Sep 13; email with subject ilne "Opportunity Register 1" to MGT386@gmail.com || 10am, 800 22nd Avenue, Tuscaloosa PLEASE RSVP TO MARY BROOKS: MARY@TUSCALOOSACHAMBER.COM ||  ||
 * //** Sep 13 Announcement **// || Graduation ceremony for incubator firm Zambooki Holdings, LLC, at The Edge
 * ** Sep 17 **


 * Front Matter: **
 * A tale of two (no, three!) Kickstarter projects in Alabama **
 * ** Bourbon Pens **
 * ** Doobie's Dog House **
 * ** DAK's Spices ** || [[file:Marina Days!.pptx]]

Opportunity shaping and reshaping (card sorting, Lotus blossom technique, storyboarding) Example: __ The Marina Experience __ Start work on your second opportunity register - storyboard the experience of your target market! Use this storyboard template to create a storyboard for one of your opportunity registers (either #2 or #3) - //**this counts as a homework assignment**//

How to build your creative confidence


 * Experiment: "Take the mundane experience and turn it into an adventure!"** || //** Reminder: $10 Business Diaries are not TEAM submittals. Each student needs to turn in a diary at the end of each week. **//

Read: How to pitch a brilliant idea (Elsbach, HBR, 2003)
 * // ** "What did you do?" ** //
 * // ** "What happened?" ** //
 * // ** "What did you think about?" ** //
 * // ** "Did you make any money?" ** //
 * // ** "What will you do next?" ** // ||
 * ** Sep 19 **
 * Pitching **

|| Opener: Chris Willis //** You will turn in these worksheets at the end of lecture for my feedback. **// || Second $10 business diary due by midnight, September 20. Email diary entries with subject line "Diary 2" to MGT386@gmail.com
 * [|Details]
 * [[file:profcraigarmstrong/How to pitch a brilliant idea.ppt|Download]]
 * 14 KB
 * Cup Ad - CoffeeCup Advertising
 * Bladepad
 * House Inc
 * Pitches**

Second opportunity register due Sep 20; email with subject ilne "Opportunity Register 2" to MGT386@gmail.com || Read:
 * ** Sep 24 **
 * Entrepreneurial resources and competitive advantage ** || //Complete Quiz 09 before class begins//

View: Jeff Hawkins - view all seven videos ||  ||
 * ** Sep 26 **
 * Entrepreneurial resources and competitive advantage ** || // ** Homework: ** // Before lecture on Sep 26, read this [|short Craigslist case and participate in an online discussion]

and also read: Key resources

// Complete Quiz 10 before class begins //

// Topic: Intellectual property //

// Crocs //

// ** Homework (due beginning of class, Oct 3) ** // // Design your own logo // || Third $10 business diary due by midnight, September 27. Email diary entries with subject line "Diary 3" to MGT386@gmail.com

Third opportunity register due Sep 27; email with subject ilne "Opportunity Register 3" to MGT386@gmail.com ||
 * ** Oct 1 - No in-class lecture (Strategic Management Society meeting, Atlanta) ** || Marketing for Entrepreneurs

//** Tuscaloosa Start Up Drinks,Tuesday, October 1st from 5:00-7:00 pm at The Alcove **// ||  || Students are supposed to design a logo for their $10 business or the business idea they will pitch next week bring yours to class on 10/3 || Fourth (and final) $10 business diary due by midnight, October 4. Email diary entries with subject line "Diary 4" to MGT386@gmail.com ||
 * ** Oct 3 **
 * More intellectual property issues ** || Read Logo design
 * ** Oct 8 - 10 **

View: How to post your video to Youtube and the course wiki || Marketing for Entrepreneurs (10/8) (before class) (during class)

Speed pitching (10/10) || ** Two-page $10 business analysis due October 8 - write in Word doc: **
 * 1) **// what did you do; //**
 * 2) **// what did you do well; //**
 * 3) **// what did you do not so well; //**
 * 4) **// what would you do next time? //**

//** Submit pitching video to competition by midnight, October 11. Send video link to competition AND mgt386@gmail.com **// ||
 * ** Oct 15 - 17 ** || Human resource issues - Building the Founding Team

for Thursday

Complete Quiz by 5pm today.

In class competition: The iPhone PEZ dispenser || //Form into new venture teams// || Raising capital - Entrepreneurial finance and milestones || **//Before class://** //View:// Campaign to Raise Capital //Read:// //Venture Capital// //Regulation D// //Complete Quiz 16 by start of class 10/22//
 * ** Oct 22 - 24 **

**Beginning of class**: MGT 386 Students Strengths and Weaknesses Fall 2013 and Kickstarter business o' the day Lecture: Venture Capital Issues but-->

Prior to Thursday, October 24 lecture read: [|Small Business Administration loans] and //**this Powerpoint deck**//. =//** Lecture on 10/24: Guest speaker Terry Bauer, CEO, Orion HealthCorp, and Entrepreneur-in-Residence, Culverhouse College of Commerce and Business **//= || Related Video: [|How a line of credit works] (Investopedia.com) ||
 * ** Oct 29 ** || Business models <--- go to this wiki page and read the entire Magretta article on "//Why Business Models Matter//" ||  ||
 * ** Oct 31 - no class - fall break ** ||  ||   ||
 * November 5 - 7 || Business model canvas - go to this link for lecture materials > Business Model Generation ||  ||
 * November 12 - 14 || Business planning process

= November 14: Guest Speaker Kenneth DeWitt, Founder of DeWitt LLC, a business strategy execution and coaching firm =
 * Biography
 * Workshop Flier || [[file:Saban Short Talk - Class Lecture.pptx]]

Here is the link to his [|Saban Short Talk Workbook] ||
 * November 19 - 21 || Write your business plans

Plus - more notes about the Kickstarter project || Your questions for the two quizzes this week come from this deck. || || Business plans and/or Kickstarter videos due Wednesday of Dead Week || **Before class**, you need to
 * November 26 - 28 || //** Thanksgiving Break - no planned lectures **// ||  ||
 * December 3 - 5 || Business Plan presentations
 * Join this wiki. Click on "JOIN" (looks like[[image:join.JPG]]) in the upper right corner of this screen and become a member of this wiki. When you choose your username, try to keep it simple for me and yourself, e.g., Craig Armstrong's "simple" user name is "craig_armstrong." This will help me assign you to teams in the non-public areas of this wiki.
 * Send an email to MGT386@gmail.com (the email account I will use to communicate with you for most course announcements and to receive assignments). Use the email account you prefer to use for this course - it should be one you check at least once a day. Attach a head shot of yourself to the email message.


 * Post-August 22 Lecture **